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If you sell into the eCommerce space, whether you offer payment tools, MarTech software, shipping solutions, or B2B services, there’s one universal truth: not all eCommerce merchants are created equal.
Some are side hustles running $200/month in revenue. Others are venture-backed Shopify Plus giants processing millions through Stripe.
If your product is built for serious merchants, you need a way to separate signal from noise. The problem? Most platforms can’t help you do that. Here’s how to actually find Stripe-using eCommerce merchants that are worth your time and how TAMI gives you a clear edge in the process.
Why Stripe Is a Valuable Signal in eCommerce
Stripe has quietly become the payment processor of choice for growth-stage eCommerce brands. From DTC startups to scale-up subscription platforms, Stripe powers millions of online checkouts.
That alone tells you something. A Stripe merchant is usually digitally mature, SaaS-friendly, and growth-oriented. These eCommerce merchants often operate across borders, offer sleek checkout experiences, and integrate with tools like Klaviyo, Recharge, and Global-e.
In short, they’re the type of eCommerce company most B2B vendors want to target.
But here’s the catch: there’s no public directory of Stripe users. You can’t filter LinkedIn or Google for “eCommerce brands using Stripe.” You need a better way to surface those signals.
The Problem with Traditional Tools
Sales teams often start with platforms like BuiltWith, ZoomInfo, or Cognism to identify potential eCommerce leads. But these tools fall short when it comes to targeting Stripe-based eCommerce merchants accurately.
BuiltWith, for instance, frequently misclassifies sites or overcounts domains, listing the same merchant 60+ times due to local subdomains. It also includes inactive websites, creating cluttered, unreliable data sets.
ZoomInfo and Cognism may offer verified contacts, but lack deep insights into the merchant’s eCommerce platform, cart structure, or payment integrations. You get names and emails, but no strategic context.
If you’re looking for high-volume Shopify Plus brands using Stripe, with real buying potential, these platforms simply don’t deliver the nuance you need.
TAMI’s Merchant Detection Technology: Built for This
TAMI was designed from the ground up to solve this exact problem. Its patented merchant detection engine maps over 7.7 million active eCommerce merchants globally, tagging them by technology stack, shipping and payment providers, and growth signals.
For Stripe targeting, TAMI lets you go far beyond surface-level data. You can filter by:
- Payment processors (Stripe, PayPal, Adyen)
- eCommerce platforms (Shopify, WooCommerce, Magento)
- Shipping providers (DHL, UPS, FedEx)
- Martech tools (Klaviyo, Recharge, Gorgias, GA4)
- Merchant size (revenue/traffic tiers)
- Location, international presence, and recent stack changes
Want to find Shopify Plus brands in the U.K. using Stripe and DHL? You can do it in two minutes, then export the full contact list with verified emails, LinkedIn profiles, and even alerts if someone’s changed jobs. But how exactly do you do that?
Step 1: Define Your eCommerce ICP
Before you search for Stripe users, define who matters.
Not every Stripe user is a good fit. A WooCommerce hobby store isn’t the same as a cross-border brand doing $30M in online sales. Start by asking:
- Are you targeting subscription-based businesses?
- Do you want enterprise Shopify Plus stores or fast-scaling DTC brands?
- Are international operations, multi-currency checkouts, or BNPL integrations relevant to your product?
For example, if you’re in shipping, Stripe + DHL + Shopify Plus might be your sweet spot. If you’re in MarTech, try Stripe + Klaviyo + Recharge.
The real magic is in combining payment tools with the broader tech stack.
Step 2: Use TAMI to Find Stripe Merchants
TAMI takes this targeting from concept to execution. Its filters allow you to build highly specific, export-ready lists without scraping or guesswork. You can search by combinations like:
- Shopify + Stripe + Recharge (subscription focus)
- Magento + Stripe + Global-e (international growth)
- Shopify Plus + Stripe + BNPL (checkout UX upgrades)
These signals let you segment with surgical precision, delivering not just contact names, but also enriching them with full tech context and buying signals.
Step 3: Look at the Full Stack, Not Just the Payment Gateway
Payment data is powerful, but alone, it’s not enough. The strongest insights come from tech stack combinations.
For example, a merchant using Stripe and Recharge is almost certainly running subscriptions. If they’ve also added Gorgias for support and Klaviyo for email, they’re likely scaling fast and investing in automation.
TAMI shows you these stack layers, so you can predict use cases, personalise messaging, and prioritise higher-intent leads.
This is how you shift from spray-and-pray outreach to targeted campaigns that convert.
Step 4: Get Verified Contact Data Built In
Even with the perfect list, bad data can kill your outbound campaign.
TAMI solves this by refreshing contact info in real time and validating every email in the inbox. You get:
- Confirmed contact names, titles, phone numbers, and LinkedIn profiles
- Alerts when decision-makers change jobs or roles
- Guaranteed bounce rates under 5%
- Full CRM export compatibility
That means your SDRs don’t waste time chasing ghosts and your domain stays off email blacklists.
Step 5: Monitor Shopify Plus Brands & Fast Growers
Shopify stores are everywhere. But Shopify Plus? That’s where the money is.
These eCommerce merchants typically pay $2,000/month or more for the platform, have dedicated marketing teams, and expect real solutions. TAMI flags Shopify Plus merchants using Stripe and tracks growth indicators like international shipping, multiple currencies, BNPL tools and Martech adoption.
You’ll even get alerts when these brands change stacks or launch into new markets, giving you a chance to reach out right when they’re most likely to buy.
Bonus Strategy: Steal Your Competitor’s Customers
TAMI doesn’t just find Stripe users. It also lets you run competitor-based lookups.
You can:
- Find Stripe merchants also using a competitor’s tool
- Track eCommerce merchants who used to use a competitor but switched
- Generate lookalike lists based on your best-performing customers
For example, say your top clients use Stripe, Shopify Plus, and Klaviyo. TAMI will give you a list of other eCommerce merchants with nearly identical stacks, so you can pitch from a position of relevance and proof.
Final Thoughts
If you're still relying on scraped emails, cold lists, or general filters, you're falling behind.
Stripe usage is a signal. So is Shopify Plus. So is Recharge. So is whether a merchant recently changed their tech stack or started shipping internationally. TAMI combines all of these, giving you one place to build a pipeline based on insight, not guesswork.
Whether you’re a startup making your first hires or a global team scaling go-to-market, the strategy is the same: stop selling to random eCommerce brands. Start targeting Stripe-powered merchants that are built to grow.
Want to try it yourself? Book a free demo and we’ll show you exactly how to find Stripe-using eCommerce merchants in your market, complete with verified contacts, platform signals, and export-ready lists.
