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Steal your competitors’ best customers
Most teams lose deals without ever knowing they existed. This guide shows you how to identify companies already buying from competitors, spot real switching signals, and target the few accounts that are actually worth your team’s time.
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Why this guide exists
Identify competitor customers worth pursuing
Spot real switching signals using technographic data
Time outreach when change is already happening
Position your product without trashing competitors
Make switching feel safe, logical, and low-risk





