Beyond Borders: eCommerce

Navigating the Next Wave of eCommerce

The eCommerce sector has emerged as a historical milestone over recent years, revolutionising the retail landscape and marking the transition from traditional shopping avenues to digital marketplaces. This boom in eCommerce has catalysed profound changes within the digital era, leading to the diminishing prominence of physical retail streets. Reflecting on the past, when ecommerce was merely a futuristic concept rather than a present-day reality, it’s evident how significantly the industry has evolved. Over 6.8 million websites worldwide facilitate online transactions, with the lion’s share—more than 5.5 million—rooted in Europe and North America.  (Source: TAMI) Notably, Germany and Poland are spearheading growth in Europe’s ecommerce sector, setting a rapid pace that other nations are eagerly aspiring to match. (Source: Radial) This momentum is underscored by Statista’s forecast, which predicts the market’s value to soar to $604.60 billion by 2024. (Source: Statista)  You’d be mad not to want a slice of the cake!  

Yet, an equally intriguing narrative unfolds beyond the established markets of Europe and North America. Regions such as Asia-Pacific (APAC), Latin America (LATAM), the Middle East and other emerging markets present vast, untapped potential within the eCommerce domain. These areas, characterised by their significant growth prospects, are on the brink of a transformative shift. With over 3.2M websites in these markets, a mere fraction—just 1.3 million —currently accept online payments (Source: TAMI), highlighting a stark contrast in digital commerce penetration compared to the saturated markets of the West. The latent potential in these underpenetrated regions signifies a frontier of opportunity for innovative payment solutions and eCommerce platforms. The prospect of pioneering these markets, characterised by their dynamic growth and evolving consumer behaviours, offers a tantalising venture for businesses willing to navigate the complexities of diverse regulatory environments and consumer preferences.  

As a data company deeply ingrained in the fabric of the eCommerce universe, we understand the transformative power of market insights and analytics in unlocking these untapped opportunities. Our unique perspective on global eCommerce trends equips payment companies with the strategic intelligence needed to navigate and succeed in these emerging markets. In this era of rapid digital transformation, our insights are more than just data points; they are the building blocks of future eCommerce success, paving the way for a more inclusive and accessible digital marketplace worldwide. 

If you want to learn more about how TAMI is able to gather these unique insights, and see what else we can provide, click here for your free trial.