UK MarTech company
with
TAMI AI logo

Same campaigns, 10X the conversions

Case study · Published

A UK MarTech company ran the same email campaigns on ZoomInfo, Cognism and TAMI AI data. Leads from TAMI AI converted at 10X the rate, and 95% of emails were delivered. The company isn’t named because of a confidentiality clause.

Why did the team
trust TAMI AI’s data?

The team used BuiltWith for tech stack data, and ZoomInfo and Cognism for contacts. None gave an accurate picture. Open any row to see what changed.

Tech stack dataNo false positives, no dead sites
With TAMI AI

Verified tech stack data, with false positives and inactive sites removed.

Before TAMI AI

Websites were flagged as using technologies they didn’t run, and inactive sites were included.

Company countsOne company, counted once
With TAMI AI

Regional websites roll up to the parent company, so each company is counted once.

Before TAMI AI

The same company was counted again and again through its regional websites. Somfy.com alone was counted 65 times for one technology.

Email delivery95% delivered
With TAMI AI

A 95% email delivery rate, so more emails reach an inbox.

Before TAMI AI

Industry-standard delivery rates.

Inbound conversions10X the rate
With TAMI AI

TAMI AI leads converted at 10X the rate of ZoomInfo and Cognism, on the same campaigns.

Before TAMI AI

Conversion rates from ZoomInfo and Cognism campaigns were well below what the team needed.

Competitor customersTargeted directly
With TAMI AI

TAMI AI finds competitors’ customers to target directly.

Before TAMI AI

Competitor research was manual.

LookalikesMore prospects like the best customers
With TAMI AI

Lookalike modelling finds retailers that match their top customers, several with higher revenue potential.

Before TAMI AI

There was no systematic way to find more prospects like their best customers.

What results did the MarTech team get?

10X

higher conversion rate on inbound leads than ZoomInfo and Cognism

95%

email delivery rate with TAMI AI data

65

times one company was counted by a legacy provider

From the company’s own test: the same campaigns, run in parallel, to the same audience.

Same campaign, same list size, completely different result. Seeing a 10X jump in conversions from the exact same effort was the moment it stopped being a data project and started being a revenue one.
VP Sales, UK MarTech company

How the team uses TAMI AI

The 10X did not come from a bigger list or more sends. It came from data that matched reality.

Verified tech stack data

No false positives, no inactive sites.

One record per company

Regional websites rolled up to the parent.

Competitor customers

A list of who to win from rivals.

Lookalike retailers

More prospects like the best customers.

Frequently asked questions

The MarTech story: questions people ask

Why isn’t the company named?

Its contract with TAMI AI has a confidentiality clause, so we can’t name it as a customer. The results are real. Read more TAMI AI customer stories.

How did TAMI AI compare with ZoomInfo and Cognism?

The company ran the same email campaigns in parallel on Cognism, ZoomInfo and TAMI AI data. TAMI AI leads converted at 10X the rate of ZoomInfo and Cognism, with a 95% email delivery rate.

What was wrong with the old tech stack data?

It flagged websites for technologies they didn’t run, included inactive sites, and counted the same company many times through regional websites. Somfy.com alone was counted 65 times for one technology.

How does TAMI AI find new prospects?

It finds competitors’ customers to target directly, and uses lookalike modelling to find retailers that match a company’s best customers.

Can I try TAMI AI on my own market?

Yes. TAMI AI has a 7-day free trial with no credit card needed. See TAMI AI pricing, or book a 30-minute demo.

Get started

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