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DNA Payments: 1 deal from TAMI AI paid for years of licences

Case study · Published

DNA Payments sells to UK businesses with more than £20m turnover. A new hire on its corporate team signed a deal within weeks of starting, sourced through TAMI AI. That one deal returned more than 300%.

What changed for
the DNA Payments team?

At this size, the person who signs off a payments switch can sit in finance, operations or eCommerce. Finding those decision makers was the job. Open any row to see what changed.

Finding decision makersRight person, first time
With TAMI AI

Real decision makers are surfaced and validated, so reps open the right door on the first attempt.

Before TAMI AI

Decision makers were scattered across finance, operations and eCommerce.

Data freshnessLive data, not static lists
With TAMI AI

Real-time, validated data at the point of use.

Before TAMI AI

Legacy data platforms were too slow and imprecise. Stale data meant reps chased people who had moved on.

Prospect fitTech stack checked before outreach
With TAMI AI

Reps see which platforms and payment methods a business runs before they reach out. Poor fits are screened out and switch chances show early.

Before TAMI AI

There was no way to screen out prospects that did not fit.

Where demand is growingWho is scaling online
With TAMI AI

Web traffic, international demand and payment methods by region show where eCommerce demand is rising and who is driving it.

Before TAMI AI

Generic lists gave a snapshot of the past.

Rep timeFrom sifting to selling
With TAMI AI

Time once lost to clunky systems now goes into the conversations that close corporate deals.

Before TAMI AI

Reps lost hours to clunky systems and irrelevant records.

New-hire rampA signing within weeks
With TAMI AI

Hands-on onboarding, training and dedicated support from TAMI AI. A brand-new hire signed a corporate deal within weeks.

Before TAMI AI

New hires were slow to ramp.

What results did DNA Payments get?

300%+

return on investment (ROI) from a single corporate deal sourced through TAMI AI

Weeks

for a new hire to sign their first corporate deal

£20m+

turnover of the businesses DNA Payments targets

Figures from DNA Payments, 2025.

Mo Abou Sheaisha, Senior Corporate Sales Manager, DNA Payments
The navigation is so simple, and the extra insights set me apart in client conversations. TAMI makes it easy to find the right accounts and the right angle to start a discussion.
Mo Abou Sheaisha, Senior Corporate Sales Manager, DNA Payments

How DNA Payments uses TAMI AI

Mo had already used TAMI AI at Santander, Elavon and Worldpay before bringing it to DNA Payments. See how TAMI AI works for payments companies.

The right person in each business

Finance, operations or eCommerce.

Tech stack before the first call

Platforms and payment methods up front.

Where eCommerce is growing

eCommerce insights: traffic and payment methods by region.

Up and running from day one

Hands-on onboarding and training.

Frequently asked questions

DNA Payments: questions people ask

Who are DNA Payments?

DNA Payments is an omnichannel payments provider founded in 2017. It offers payment solutions to SMEs and corporates across retail, hospitality and beyond. Its corporate sales team focuses on UK businesses above £20m turnover. Read more TAMI AI case studies and customer stories.

What ROI did DNA Payments get from TAMI AI?

One of the newest members of the corporate team signed a corporate deal within weeks of starting, sourced directly through TAMI AI. That single deal delivered more than 300% return on investment, covering several years of TAMI AI licences.

How do you find decision makers in large UK businesses?

For lead generation in businesses above £20m turnover, the buyer can sit in finance, operations or eCommerce. TAMI AI surfaces and validates the real decision maker, so reps reach the right person first time. As Mo Abou Sheaisha puts it: “Lead generation at this level is all about finding the right person in Finance, operations, or eCommerce. TAMI gives us that clarity.”

How can a payment provider find merchant services leads?

DNA Payments screens UK businesses above £20m turnover by the platforms and payment methods they run, and by where their eCommerce demand is growing. Then TAMI AI finds the decision maker in each one. Poor fits are screened out and switch chances show early.

Can I try TAMI AI on my own market?

Yes. TAMI AI has a 7-day free trial with no credit card needed. See TAMI AI pricing, or book a 30-minute demo.

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