23/08/2021
A shift in marketing thought by academics such as Philip Kotler and Robert Bartels throughout the mid to late 20th century (which has spread [...]
Here we look at the broader aspects of sales: campaigns, KPIs, hiring the right salespeople, etc.
23/08/2021
Not long ago I happened to be reading through a Teacher’s Guide to the Penguin Edition of Arthur Miller’s Death of a Salesman [...]
23/08/2021
In this post we explore the merits of outbound vs inbound sales approach, and the benefits of a blended sales and marketing strategy [...]
23/08/2021
2016 saw a shift in the importance of email marketing and its impact on revenue. According to Salesforce’s State of Marketing report last year, 49% of [...]
23/08/2021
We have officially reached the final quarter of 2017 (whether we want to accept it or not!), and we feel that there are a lot of blogs out there still to check out [...]
23/08/2021
Exercise: run a simple search on Google with the exact phrase: ‘Why Outbound is better than Inbound’ – how many results do you get that truly match [...]
23/08/2021
It’s common knowledge that salespeople spend up to two thirds of their time on non-revenue generating activities. There are several reasons for this [...]