23/08/2021
It’s likely that your customers are very busy, especially if they are C-level executives. Organisational changes can have an impact on your sales leads, particularly those […]
23/08/2021
“My marketing plan attracted a record number of police and fire officials, but few stayed to bowl” – Homer Simpson Introduction Marketing is difficult; it’s in […]
23/08/2021
Lead generation spans across multiple touch points for any business. For any business to survive, it needs to generate leads in the first instance. This article […]
23/08/2021
Email remains one of the most effective digital marketing tools for both B2B and B2C marketers, outperforming social media and paid [...]
23/08/2021
It’s common knowledge that salespeople spend up to two thirds of their time on non-revenue generating activities. There are several reasons for this [...]