Inbound vs Outbound Marketing: Which Drives More Qualified Leads?
20/01/2026
CASE STUDY: Smarter Prospecting, Bigger Wins with TAMI AI
02/02/2026
iwocaPay is a B2B payments solution helping SMEs buy now and pay later, while ensuring suppliers are paid upfront. The iwocaPay sales team works across multiple verticals to bring sellers onto the platform with a clear focus on high-quality, high-relevance leads.
Too Many Tools, Too Much Time Spent on Lead Gen
Before using TAMI, the iwocaPay sales team relied on a stack of tools to build their pipeline: Storeleads for web insights, Apollo for contacts, and BuiltWith for tech stack data. It got the job done, but not without cost:
- Manual enrichment took up hours of otherwise productive time
- Reps were spending 30–40% of their day just researching leads
- Contact data was often outdated or irrelevant.
We were switching between three platforms to get what we needed. And even then, the data wasn’t always useful and a big cost to the business. What drew me to TAMI was the B2B filter within the platform, which, from my point of view, saves us so much research time in trying to find that for ourselves.
— Richard Sutton, Head of Sales
TAMI vs Storeleads: Seller Performance
iwocaPay went live with TAMI midway through Q3 2024 and saw 7 onboarded sellers across Q4 which was a 26% contribution across all onboarded sellers in that quarter.
Knowing what sort of eCommerce platform they’re on, what their turnover is, who the key
decision makers are; by job titles, being able to locate that information within TAMI
instantly, it’s just a game changer.
TAMI’s Contribution to Growth
In Q4 alone, TAMI accounted for 26% of all new seller signups, compared to just 8% from
Storeleads over two years. By January 2025, 16% of iwocaPay’s total TPV that month came from leads sourced by TAMI.
About TAMI
TAMI AI is a market intelligence and lead-generation platform built for sales and marketing teams that want results, not guesswork. TAMI helps businesses pinpoint their ideal prospects, understand their markets, and generate more revenue fast.
Looking to get started with TAMI? Visit our website: www.tami.ai
