CASE STUDY: Smarter Prospecting, Bigger Wins with TAMI AI
DNA Payments, founded in 2017, provides omnichannel payment solutions to SMEs and corporates across retail, hospitality, and beyond. With a focus on businesses above £20m turnover, DNA’s sales team needed sharper data, faster workflows, and meaningful insights to open the right doors.
The Challenge: Preparing for Business Growth
Why DNA Payments Chose TAMI
When Mo joined DNA, he had already introduced TAMI successfully at Santander, Elavon, and Worldpay. He knew the platform could deliver the insights and support his new team needed — and prepare them for future expansion.
ROI goals:
For DNA, TAMI is more than a data source — it’s a growth partner. The sales team estimates:
- 300%+ ROI potential from one deal
- Faster sales cycles thanks to targeted outreach built on TAMI insights
- A stronger pipeline that equips reps to win larger accounts
— Mo Abou Sheaisha, DNA Payments
Results so far:
Since adopting TAMI, the team has noticed a shift in both efficiency and impact. The pipeline is stronger, filled with more relevant contacts who fit the company’s strategic goals. Reps spend less time chasing dead ends, and more time building relationships that matter.
The tool has also proven to be a powerful onboarding ally. One of the newest members of the team secured a corporate signing within just weeks of starting — a deal directly sourced through TAMI. For Mo, it’s a sign of how the platform doesn’t just enable the veterans, but empowers new hires to succeed quickly.
What excites DNA most is not just what TAMI delivers today, but how it will support tomorrow. As the company looks to expand into new industries and geographies, having a platform that can surface where ecommerce demand is rising — and who is driving those decisions — will be crucial. TAMI provides that lens into the future
About TAMI
TAMI AI is a market intelligence and lead-generation platform built for sales and marketing teams that want results, not guesswork. TAMI helps businesses pinpoint their ideal prospects, understand their markets, and generate more revenue fast.
Looking to get started with TAMI? Visit our website: www.tami.a
