Case Study
From three tools to predictable growth
225% increase in new seller signups compared to legacy list vendors
225% · Seller Signups
26% · Share of Pipeline
95%+ · Accuracy
The Problem
Tool sprawl was killing rep productivity
That's not a people problem.
Before TAMI
with 
"
"We were switching between three platforms to get
what we needed. And even then, the data wasn't
always useful. What drew me to TAMI was the B2B
filter within the platform, which saves us so much
research time."
Head of Sales & Accounts, iwocaPay
The Solution
Why the shift worked: TAMI's four pillars
The 225% increase didn't come from hype. It came from replacing
broken workflows with a platform built around how sales teams actually
work.
Here's what made the difference:
Real-time intelligence, not static databases
Data is enriched at point of use, not refreshed every 6 weeks. Contacts are verified, live, and ready to action - no more chasing ghosts.
→ Reps reached live decision-makers, not ghosts.
Industry-specific intelligence no one else has
Filter by payments acceptance, ecommerce category, tech stack, and shipping behaviour. Signals built for B2B payments - not generic data.
→ Filtering by actual market behaviour, not guesswork.
TAM & ICP revelation through lookalike modelling
11 qualified demo bookings via lookalike campaigns
→ Your team actually uses it. Velocity increases.
A partner, not just a platform
Dedicated onboarding, CS support, and fast time-to-value. The iwocaPay team was up and prospecting in days, not quarters.
→ The sales team hit the ground running fast.
The Proof
Momentum that sustained
From launch to scale - every quarter told the same story: TAMI worked.
Q4 2024
The Turning Point
Q1 2025
Revenue Accelerating
Q1 2026
Validation at Scale
What changed for the iwocaPay team
Research time per prospect
30–40 min
5 min
Real-time enrichment + vertical filters mean reps build lists in minutes, not days. Four hours per operator per week became productive selling time.
Contact accuracy on first attempt
70–80%
95%+
Bounce rates dropped below 5%. Reps reach the right person, right the first time. No wasted dials on stale numbers.
Pipeline quality
Generic
Vertical-Specific & ICP-
Aligned
Shipping partners, payment processors, ecommerce platforms — filters that only TAMI offers. Reps prospect with intent, not luck.
Cost per platform
3 Platforms
1
Unified
From hard to track to consolidated
Adoption went from "which tool again?" to second nature.
ABOUT
iwocaPay is a B2B payments solution from iwoca that helps businesses get paid upfront while giving their customers flexible payment options. By offering Pay Now or Pay Later at the point of invoice, checkout or purchase, iwocaPay improves cash flow for sellers, makes purchasing easier for buyers, and removes the risk and administrative burden of managing payment terms and collections.
Ready to grow?
Ready to see your entire market?
See how TAMI's real-time intelligence and lookalike modelling can transform your prospecting motion. We'll show you how many qualified accounts are hiding in your TAM.
