CASE STUDY: Smarter Prospecting, Bigger Wins with TAMI AI

DNA Payments, founded in 2017, provides omnichannel payment solutions to SMEs and corporates across retail, hospitality, and beyond. With a focus on businesses above £20m turnover, DNA’s sales team needed sharper data, faster workflows, and meaningful insights to open the right doors.

The Challenge: Preparing for Business Growth

For companies turning over tens of millions, the decision makers might sit in finance, operations, or ecommerce and they’re rarely easy to find. Traditional data platforms weren’t giving DNA the precision or speed they needed. Too much time was being lost navigating clunky systems or sifting through irrelevant information, when what the team needed was clear, actionable intelligence.

Lead generation at this level is all about finding the right person in finance, operations, or
eCommerce. TAMI gives us that clarity.
— Mo Abou Sheaisha, DNA Payments

As DNA prepared for its next phase of growth, it became clear that they needed more than just contact lists. They needed context: who the real decision-makers were, which platforms businesses used, and where demand was growing

Why DNA Payments Chose TAMI

When Mo joined DNA, he had already introduced TAMI successfully at Santander, Elavon, and Worldpay. He knew the platform could deliver the insights and support his new team needed — and prepare them for future expansion.

Why DNA Payments Chose TAMI

DNA’s sales managers were immediately drawn to:

• Simplicity: fast, intuitive filtering and navigation
• Technographics: knowing which platforms a business uses, so no time is wasted on non-fit prospects
• eCommerce insights: web traffic, international demand, and payment methods by region

ROI goals:

For DNA, TAMI is more than a data source — it’s a growth partner. The sales team estimates:

• 300%+ ROI potential from one deal
• Faster sales cycles thanks to targeted outreach built on TAMI insights
• A stronger pipeline that equips reps to win larger accounts

One corporate deal alone can cover several years of TAMI licences. That’s the kind of ROI we’re seeing.
— Mo Abou Sheaisha, DNA Payments

Results so far:

Since adopting TAMI, the team has noticed a shift in both efficiency and impact. The pipeline is stronger, filled with more relevant contacts who fit the company’s strategic goals. Reps spend less time chasing dead ends, and more time building relationships that matter.

The tool has also proven to be a powerful onboarding ally. One of the newest members of the team secured a corporate signing within just weeks of starting — a deal directly sourced through TAMI. For Mo, it’s a sign of how the platform doesn’t just enable the veterans, but empowers new hires to succeed quickly.

What excites DNA most is not just what TAMI delivers today, but how it will support tomorrow. As the company looks to expand into new industries and geographies, having a platform that can surface where ecommerce demand is rising — and who is driving those decisions — will be crucial. TAMI provides that lens into the future

About TAMI

TAMI AI is a market intelligence and lead-generation platform built for sales and marketing teams that want results, not guesswork. TAMI helps businesses pinpoint their ideal prospects, understand their markets, and generate more revenue fast.

Looking to get started with TAMI? Visit our website: www.tami.a