eCommerce Report: Facebook Comes Out on Top
After analysing 1 million eCommerce retailers, we have identified some key insights about the Social Media engagement levels of these companies. These insights include:
- 52% of eCommerce retailers analysed are failing to embrace Social Media, despite its increasing popularity
- Of the eCommerce websites analysed turning over in excess of $250K per year, 90% have a company Facebook page – showing a strong correlation between online volume and social media engagement
- The top 10 most successful brands utilising the ‘Shop Now’ feature on Facebook are musicians with over 40,000,000 likes and followers
