Case Study
One deal.
Years of ROI.
300%+ return from a single corporate signing - sourced directly through TAMI
300% · ROI from one deal
Weeks · New hire's first corporate signing
£20m+ · Turnover of businesses targeted
The Problem
Decision-makers were hidden. Systems slowed reps down.
DNA Payments sells to UK businesses above £20m turnover - where the person who signs off a payments switch might sit in Finance, operations, or eCommerce.
That's not a people problem.
That's a data problem.
Before TAMI
with 
"
"Lead generation at this level is all about finding the right person in Finance, operations, or eCommerce. TAMI gives us that clarity."
Mo Abou Sheaisha
Senior Corporate Sales Manager, DNA Payments
The Solution
Why the switch worked: TAMI's four pillars
The results didn't come from a bigger database. They came from a platform built around how corporate sales teams actually work - one Mo had already deployed at Santander, Elavon and Worldpay before bringing it to DNA.
Here's what made the difference:
Real-time intelligence, not static lists
Why it mattered for DNA Payments
At £20m+ turnover, the buyer is a moving target across three or four functions. Stale data meant reps burned hours chasing people who'd moved on - or the wrong people entirely.
How TAMI solved it
Real-time, validated intelligence surfaces the actual decision-maker in Finance, operations or eCommerce - so reps open the right door on the first attempt.
→ Clarity on who to call, and why.
Technographics that pre-qualify the prospect
Why it mattered for DNA Payments
For a payments provider, the single most useful thing to know is what a prospect already uses. The wrong stack, or a competitor lock-in, is time DNA can't afford to waste.
How TAMI solved it
Technographic intelligence shows which platforms and payment methods a business runs before a rep reaches out. Non-fits are screened out; switch opportunities surface early.
→ Reps prospect with intent, not guesswork.
eCommerce insights that reveal where demand is growing
Why it mattered for DNA Payments
Corporate payments demand follows commerce. Knowing which businesses are scaling online - and how they take payment by region - tells DNA where the next wins are hiding.
How TAMI solved it
Web-traffic signals, international demand and payment-method data by region give a live view of where eCommerce demand is rising and who's driving it.
→ The team targets growth, not a snapshot of the past.
A partner, not just a platform
Why it mattered for DNA Payments
A tool is only worth what a team adopts. New hires especially need to ramp fast, not spend weeks configuring software.
How TAMI solved it
Hands-on onboarding, training and dedicated support kept momentum high from day one - and turned brand-new team members into closers.
Corporate signing within weeks of a new hire starting
→ Fast adoption. New hires winning early.
The Proof
A proven playbook, proved again
From first deployment to corporate signing - every stage told the same story: TAMI worked.
Milestone 1
The Proven Playbook
Milestone 2
Go-Live at DNA
Milestone 3
The Signing
What changed for the DNA Payments team
Finding decision-makers
Hidden across 3 functions
Right person, first time
Decision-makers in Finance, Ops and eCommerce are surfaced and validated - no more guessing which door to knock on.
Rep time
Sifting
Selling
Time once lost to clunky systems and irrelevant records now goes into the conversations that close corporate deals.
Prospect fit
Generic lists
Technographic screening
Platforms and payment methods visible before outreach. Non-fits screened out, switch opportunities spotted early.
New-hire ramp
Slow start
Signing in weeks
Unified
Hands-on onboarding turned a brand-new hire into a closer - with a corporate deal delivering 300%+ ROI.
"
"The navigation is so simple, and the extra insights set me apart in client conversations. TAMI makes it easy to find the right accounts and the right angle to start a discussion."
Mo Abou Sheaisha
Senior Corporate Sales Manager, DNA Payments
About DNA Payments
DNA Payments is an omnichannel payments provider founded in 2017, offering payment solutions to SMEs and corporates across retail, hospitality and beyond. Its corporate sales team focuses on UK businesses above £20m turnover - and on finding the decision-makers inside them.
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See how TAMI's real-time intelligence, technographics and eCommerce insights can help your team target the right accounts, reach the right decision-makers, and close faster.
