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How iwocaPay replaced 3 tools with TAMI AI

Case study · Published

iwocaPay (also called iwoca Pay) helps SMEs buy now and pay later, while suppliers get paid upfront. Its sales team used StoreLeads, Apollo and BuiltWith to find sellers. With TAMI AI, it uses 1 platform, and in Q4 2024 TAMI AI brought in 26% of all new sellers.

Why did iwocaPay
move to 1 platform?

The team was switching between 3 tools for lead generation. Open any row to see what changed. To compare the tools directly, read why iwocaPay left StoreLeads.

ToolsFrom 3 platforms to 1
With TAMI AI

1 place to see eCommerce platform, turnover and decision makers.

Before TAMI AI

StoreLeads for website insights, Apollo for contacts and BuiltWith for tech stack data.

Research timeAnswers found instantly
With TAMI AI

Platform, turnover and decision makers by job title are found in TAMI AI instantly.

Before TAMI AI

Reps spent 30 to 40% of their day just researching leads. Manual enrichment took hours.

Contact dataDecision makers by job title
With TAMI AI

Key decision makers are found by job title, next to the business they work for.

Before TAMI AI

Contact data was often outdated or irrelevant.

New sellers26% of Q4 signups
With TAMI AI

TAMI AI went live midway through Q3 2024. In Q4 2024, its first full quarter, TAMI AI brought in 26% of all new seller signups.

Before TAMI AI

StoreLeads brought in 8% of new seller signups over 2 years.

What results did iwocaPay get?

26%

of all new seller signups in Q4 2024, against 8% from StoreLeads over 2 years

7

sellers onboarded from TAMI AI leads in Q4 2024

16%

of iwocaPay’s total payment volume in January 2025 came from TAMI AI leads

Figures from iwocaPay, Q4 2024 to January 2025.

Richard Sutton, Head of Sales, iwocaPay
We were switching between three platforms to get what we needed. And even then, the data wasn’t always useful and a big cost to the business. What drew me to TAMI was the B2B filter within the platform, which, from my point of view, saves us so much research time in trying to find that for ourselves.
Richard Sutton, Head of Sales, iwocaPay

How iwocaPay uses TAMI AI

The sales team works across many sectors, with a clear focus on high-quality, relevant leads.

The B2B filter

Finds B2B sellers without manual research.

eCommerce platform

See which platform a seller runs on.

Turnover

Size up a seller before reaching out.

Decision makers by job title

Find the right person in each business.

Frequently asked questions

iwocaPay’s switch: questions people ask

Who are iwocaPay?

iwocaPay is a B2B payments solution. It helps SMEs buy now and pay later, while suppliers are paid upfront. See how TAMI AI works for fintech and payments, or read more TAMI AI case studies and customer stories.

Which tools did TAMI AI replace at iwocaPay?

StoreLeads for website insights, Apollo for contacts and BuiltWith for tech stack data. The team now uses TAMI AI for all 3.

What results did iwocaPay get with TAMI AI?

In Q4 2024, TAMI AI brought in 26% of all new seller signups, against 8% from StoreLeads over 2 years. By January 2025, 16% of iwocaPay’s total payment volume (TPV) that month came from leads sourced by TAMI AI.

How did iwocaPay find new ecommerce leads?

With the B2B filter, plus eCommerce platform, turnover and decision makers by job title in 1 place. In Q4 2024, leads from TAMI AI made up 26% of all new seller signups.

How does TAMI AI compare with StoreLeads?

iwocaPay used both. Read how TAMI AI compares with StoreLeads.

Can I try TAMI AI on my own market?

Yes. TAMI AI has a 7-day free trial with no credit card needed. See TAMI AI pricing, or book a 30-minute demo.

Get started

Swap 3 tools for 1

Try TAMI AI free for 7 days on your own market, or see it in a 30-minute demo.