Being a Sales Development Representative (SDR) can be a hard job! You have to deal with people day in and day out – and we all know how difficult that can be. You have to constantly scrummage through the sales pipeline and once you find a good prospect – you can easily be rejected on the phone anyway.
The point is – Sales Development Representatives have it hard. They have to deal with a lot of rejection, a lot of dead ends whilst remaining composed and not letting it get to them.
Besides constantly being under time pressure SDRs have other problems:
1. Finding the right prospects quickly
The SDR has to qualify as many leads as possible – they have to combat time every day.
First, to make sure that the prospect matches your ICP – this is time consuming, then you have to prepare to call this prospect – some more research is required…
Social media and LinkedIn make it easier to find out more about your prospect, but even social media doesn’t have all the information that SDRs need easily on display all in the one place.
2. Incorrect contact information
Once the SDR finds a good prospect, they need to contact them (after doing the efficient research on the company of course!) Then the SDR can encounter another problem: bounce emails, wrong phone numbers, the person is no longer in the company et cetera et cetera…
If the CRM isn’t up to date and is instead full of dirty data – every sales person will suffer and SDR will take the hit for it.
Right data and contact information will save the SDR a lot of unnecessary hassle.
3. Still not getting anywhere even when everything is right
In a perfect world, where the SDR has all the right tools to find a right prospect quickly. They are able to learn everything about their prospect with a click of a button. They have the right data. Their emails don’t bounce back. They know who is in the company and who isn’t. Even then, the SDR will still have problems to deal with.
Sometimes, even when the SDR finds a great prospect and is on the call talking to them, they get rejected. People are busy today, they receive a multitude of emails and cold calls every day. You just have to keep pushing and remain consistent. Just keep moving through the sales pipeline.
That is why it is important to have the right tools in order to for you to prospect/research quickly and in order to reach the right person. Then the time won’t feel like it was wasted.
With our new Chrome Plugin a lot of these problems are eradicated.
The Chrome Plugin allows the SDR to find the right prospect quickly. It provides them with the right information and data on the company in matters of seconds. And because we know how much everyone loves LinkedIn – it also works there!
With a click of a button you can also view all the company emails, so that you can contact all the prospects easily. Our email bounce rate is guaranteed under 5%.
It is that easy to save on time and to focus on building your sales pipeline! 😉
