CRM data enrichment that fills in, cleans and syncs your records
Fill the empty fields in your CRM. One clean record per company and person, synced in real time.
PayPal
Klarna
Apple PayWhat is CRM data enrichment?
CRM data enrichment, also called CRM data enhancement, is the process of adding missing details to the company and contact records you already hold in your CRM. You keep the record. Enrichment fills in what it lacks, such as a job title, a work email, a mobile number or company size.
A record with a name and a company becomes one your team can sort, route and call the same day. TAMI AI is a data enhancement platform that works inside the tools your team already uses. The new details land in your CRM, not in another spreadsheet.
Who is CRM data enrichment for?
Book a demoCRM data enrichment is for any team that works from the CRM.
Gymsharkgymshark.comWhat does CRM enrichment add to a record?
TAMI AI adds 2 kinds of detail: who the person is, and what their company does.
Who the person is
Full name, job title and a professional profile link.
How to reach them
Work email, mobile number and direct dial. Emails are checked again on export.
The company basics
Industry, size and location fill the empty fields on the record.
How the business runs
The technology its website runs on, its ecommerce platform, the payment providers it uses and the carriers it ships with.
Mapped into your CRM
Your admin picks which fields go into your CRM, at company level and at contact level.
How does TAMI AI enrich the records in your CRM?
TAMI AI enriches your CRM in 3 steps. Your admin sets it up once. After that, your team gets on with selling.
Your admin connects your CRM and picks where each field lands. Only admins can change it.
Turn on Dedupe, the duplicate check. TAMI AI marks every company and contact you already have, so your team sees what is new.
Add the new details to the existing record, or create a new one. Changes sync to your CRM in real time.
HubSpotYour company CRMConnectedDedupe onGymsharkgymshark.com · Fitness apparelIn HubSpot
ASOSasos.com · Fashion retailNew
Steamforged Gamessteamforged.com · RetailNewGymsharkgymshark.comExport to HubSpotDoes CRM data enrichment work with my CRM?
Yes. TAMI AI works with any CRM, including HubSpot, Salesforce and Microsoft Dynamics. For any other CRM, export to CSV or Excel.
HubSpot data enrichmentDirect connectionConnect HubSpot and map your fields. Dedupe shows which companies and contacts you already have.
HubSpot setup guide
Salesforce data enrichmentDirect connectionConnect with a secure sign-in. Your admin maps each field once. Needs Salesforce API access.
Salesforce setup guide
Microsoft Dynamics data enrichmentDirect connectionAdd your Dynamics web address and map your fields. Then export from any search, list or company page.
Dynamics setup guideExport to CSV or Excel on any plan, then import the file into your CRM.
Not sure? Book a demoHow is CRM enrichment different from cleaning your CRM?
A CRM your team can rely on needs both, and TAMI AI does both in the same job.
Planning a bigger clean-up project? Our guide to CRM data cleansing walks through it step by step.
Can I trust the data going into my CRM?
Yes. Every email is checked again on export, and TAMI AI is registered with the ICO and FSQS.
Checked on export
Every email is checked again when your team exports it.
Platinum emails bounce under 5%
Emails marked Platinum have been checked all the way to the inbox.
Block data by country
Your admin can block email or mobile data country by country.
GDPR, with data processing agreements
EU-sourced data is handled under GDPR, and TAMI AI acts on deletion requests.
Registered with the ICO and FSQS
Independently registered. See our FSQS certificate.
Easy removal
Anyone can ask to be removed at tami.ai/privacy-request-removal.
Who uses TAMI AI?
Sales and marketing teams at payments, logistics and software companies, including the ones below.
I’m really impressed with the HubSpot dedupe improvements. It’s great to see TAMI’s developments over the years.
CRM data enrichment: questions people ask
Last updated
Still have a question?
Our team can walk you through your CRM setup, field mapping and GDPR settings on a live call.
Book a demo1How do I keep my CRM data enriched and up to date automatically?
Connect your CRM to TAMI AI, and changes sync to it in real time. With CRM Refresh, on the Enterprise plan, TAMI AI also updates the records already in your CRM automatically. Nobody has to retype them by hand.
2How often should you refresh CRM data?
Enrich each record when it enters your CRM, then keep it current from there. Contact and company details change as people move roles and businesses grow. The simplest way to keep CRM data up to date is to leave the sync on. TAMI AI sends changes to your CRM in real time. It also checks every email again when your team exports it.
3Does CRM data enrichment work in HubSpot and Salesforce?
Yes. TAMI AI connects directly to HubSpot, Salesforce and Microsoft Dynamics, and works with any other CRM through CSV or Excel files. Your admin maps the fields once. Dedupe then shows your team what is already in the CRM before they add anything.
4How do you prepare your CRM data for AI?
Give your AI tools complete, single records. Tools that score, sort or write to your contacts work from the fields they find. So enrich each record with the contact and company details your team uses, keep one record per company and person, and keep the sync on. That is what an AI enriched CRM looks like.
5Is TAMI AI a good fit for sales teams enriching CRM records in real time?
Yes. Reps can send a record to the CRM while they work, from a list, a company page, a people search or the Chrome extension. The details sync to the CRM in real time. TAMI AI shows what is already in the CRM first, so reps add to the record they have. For a fuller look at real-time and batch enrichment, see CRM enrichment tools compared.
6How do I enrich an old CRM list with checked contact data?
Export the list from your CRM as a CSV file and upload it to TAMI AI. You see which contact and company details it can add, and each email is checked again when you export the results. Then send the enriched records back to your CRM, adding to the records you already hold.
See what TAMI AI adds to your own CRM records
Book a 30 minute demo and bring a few records from your CRM.
