Why teams look for an
Apollo alternative
Apollo.io is a common starting point for outbound prospecting, with contact data, email sequences and a built-in dialer in 1 platform. Teams often look for an alternative when they need deeper UK and European data, phone numbers you only pay for when found, or company data without a full sales platform around it.
iwocaPay replaced Apollo, Storeleads and BuiltWith with TAMI AI. The result? In Q4 2024, TAMI AI accounted for 26% of its new seller sign-ups.
You want mobile numbers that show when they were last checked
Apollo.ioApollo.io uses credits: an email costs 1 credit and a phone number costs 8. Unused credits expire at the end of every billing cycle.
Every mobile number shows the date it was last checked and is screened against opt outs. The Growth plan includes 960 mobile credits a year, and a mobile credit is only taken when a number is found.
You sell into the UK and Europe
Apollo.ioApollo’s standard paid plans include a US dialer, where extra credits apply. International calling needs its Advanced Dialer add-on, at $119 a team a month, billed annually.
Deep coverage across UK and European markets. TAMI AI translates local job titles into English and shows exactly when each mobile number was last checked. See TAMI AI’s UK B2B data.
You want to find the right companies first, like ecommerce brands
Apollo.ioApollo.io works as an all-in-one sales hub, with email sequences, dialers, meeting scheduling and deal management in its paid plans.
TAMI AI finds the companies that fit, including online stores by platform, by the technology, payment provider and shipping carrier they use. It then matches the decision maker and sends checked records straight into the CRM you already use.
Apollo.io vs TAMI AI:
what changes when you switch
When you switch from Apollo.io to TAMI AI, you keep company and contact search, checked emails and mobile numbers, and export to your CRM. What you gain is company data: the technology, payment provider and shipping carriers behind 71M active company websites (out of 400M we scan). You also get 450M contacts checked the moment you open them, local job titles translated into English, and mobile numbers that show when they were last checked.
See TAMI AI’s sales intelligence platform| Job | Apollo.io | TAMI AI |
|---|---|---|
| Pricing | Self-serve, billed annually: Basic $49, Professional $79 and Organization $119 a seat a month. Monthly: $65 and $99 | A published monthly price for each user, on the pricing page |
| Seats | “All seats on an Apollo account are on the same plan”. Organization needs at least 3 seats | Per user. Start with just 1 seat |
| Contract | Monthly (“cancel anytime”) or annual (“committing to 12 months”) | Monthly (cancel any time) or annual (save 15%) |
| Free trial | A free plan, plus a 14-day trial with 75 credits on Basic and Professional | A 7-day free trial, no credit card needed |
| Database and search | “240M+ contacts and 30M+ accounts”, in its own words | 450M contacts, with unlimited searches |
| Phone numbers | 1 phone number costs 8 credits | Each mobile shows the date it was last checked and is screened against opt outs. No credit if no number is found |
| Data freshness | Contacts “regularly updated to stay fresh” | Checked again the moment you open a record, with emails bouncing under 5% |
| Europe and compliance | “GDPR Compliant”, on its pricing page | EU-sourced data handled under GDPR, with DPAs and deletion requests supported |
| Company data | Not compared here | Technology, payment provider and shipping carriers for 71M active company websites, out of 400M scanned |
| Local job titles | Not compared here | Translated into English, so a French “Directeur Commercial” shows up when you search for “Sales Director” |
| CRM sync | “Automated CRM Enrichment” on paid plans | CRM Refresh for any CRM, including HubSpot and Salesforce, with alerts when a contact changes job |
Apollo.io details from apollo.io/pricing and apollo.io, checked 20 October 2026. TAMI AI details from tami.ai/pricing, tami.ai and tami.ai/sales-lead-generation. “Not compared here” means this page makes no claim either way.
10X higher lead conversion than ZoomInfo and Cognism data
A UK MarTech company ran the same email campaigns in parallel on ZoomInfo, Cognism and TAMI AI data, to the same audience. The result? Inbound leads from the TAMI AI data converted at a 10X higher rate.
After two months, TAMI has delivered! We’re thrilled with the great results, and its email and number data quality consistently outperforms Apollo.
Apollo alternatives at a glance
Here is Apollo.io next to 4 of its competitors, TAMI AI, ZoomInfo, Cognism and Lusha, on price, free plans, seats, contracts and data. Where a company does not say, the cell says so.
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|---|---|---|---|---|---|
| Published price | Yes. $49, $79 or $119 a seat a month (annual) | Yes. Growth: $77 a user a month (monthly) | No. Quote from sales (“Get Pricing”) | No. Quote from sales (“personalised quote”) | Yes. Starter: $37.45 a month (annual). Pro: $69.90 a month |
| Free plan or trial | Free plan, plus a 14-day trial on Basic and Professional | 7-day free trial: 50 export and 5 mobile credits, no card | Free trial on 3 sales plans | Free data sample | Free plan (40 credits a month) |
| Seats and contract | Monthly or annual. Organization: at least 3 seats | Per user, start with 1. Monthly or annual (save 15%) | Set with sales | “5 seats included” in each plan | Monthly or annual. 5+ seats talk to sales |
| How you pay for data | 1 credit an email, 8 a phone number. 30,000 credits a year on Basic | 1 credit an export, 7,200 a year on Growth. Mobile credits only when a number is found | 1 credit an export | 1 credit a revealed contact | 1 credit an email, 5 a phone number |
| Database size | 240M+ contacts, 30M+ accounts | 450M contacts | 500M+ contacts, 100M+ companies | Not stated | 515M+ contacts, 29M+ companies |
| Data freshness | “Regularly updated” | Checked again when you open a record. Emails bounce under 5% | Not stated | Decision-maker data “refreshed every 30 days” | Contact fields “refresh weekly” |
| Technology and ecommerce data | Not compared here | Technology, payment provider and shipping carrier for 71M active company websites (out of 400M scanned) | Not compared here | Not compared here | Not compared here |
| Best for | An all-in-one tool with email sequences and a free plan | Deep UK and EU company data, ecommerce brands found by platform, technology and payment provider, and mobiles screened against opt outs | An all-in-one enterprise go-to-market platform | Phone-verified mobile numbers | A free plan and a lower starting price |
Prices and figures from each company’s own website, checked 20 October 2026: apollo.io/pricing and apollo.io, zoominfo.com/pricing and pipeline.zoominfo.com, cognism.com/pricing and cognism.com, lusha.com/pricing and lusha.com, tami.ai/pricing and tami.ai. “Not compared here” means this page makes no claim either way.
Looking beyond Apollo.io? Other Apollo alternatives compared
ZoomInfo, Cognism and Lusha are 3 tools people often weigh up against Apollo.io. Here is what each one does best, in its own figures.
ZoomInfo: best for an enterprise all-in-one platform
A sales and marketing data platform that bundles contact data, buyer intent and AI tools, sold by quote.
- Pricing
- Quote-based, through its sales team
- Free trial
- Available on Professional, Copilot Advanced and Copilot Enterprise
- Database and credits
- 500M+ contacts and 100M+ companies; 1 credit per export
- Best choice if
- You want 1 large contract that covers B2B data, buyer intent and AI workflows
Cognism: best for phone-verified mobiles
A sales intelligence provider built around phone-verified mobile numbers, sold by custom quote with team seats.
- Pricing
- Custom quotes, with 5 seats included in each plan
- Free trial
- A free data sample on request
- Database and credits
- Decision-maker data refreshed every 30 days; 1 credit reveals 1 contact
- Best choice if
- Your team relies on calling and needs phone-verified mobile numbers on a team agreement
Lusha: best for a free plan and a lower starting price
A contact data tool with a free plan and self-serve prices, quick to start for 1 or 2 reps.
- Pricing
- Starter at $37.45 a month (annual); Pro at $69.90 a month, or $52.45 a month billed annually
- Free trial
- A free plan with 40 credits a month
- Database and credits
- 515M+ verified contacts and 29M+ companies; 1 credit per email, 5 per phone number
- Best choice if
- You want a free plan or a low starting price for 1 or 2 reps
What you get from TAMI AI beyond a standard contact database
TAMI AI scans 400M websites and reads the 71M that are active company websites to work out what each business runs. Find the companies that fit first, then the decision makers to contact.
Live email checks
Emails bounce under 5%, and each contact is checked again the moment you open it, so you don’t pay for a separate email checking tool.
Dated mobile numbers
Every mobile number shows the date it was last checked and is screened against opt outs. A credit is only taken when a number is found. See how TAMI AI finds and checks contacts.
Technology and ecommerce data
Search by ecommerce platform, software, payment provider and shipping carrier. Find online stores and other companies that fit before you look for the decision maker. See TAMI AI for ecommerce.
Chrome extension, included
See TAMI AI data and send contacts to your CRM while you browse LinkedIn or company websites. It comes with the free trial. See the Chrome extension, or compare TAMI vs Apollo Chrome extension.
CRM Refresh
Keep HubSpot, Salesforce or any CRM up to date, with an alert when a key contact changes job. See CRM Refresh.
Job titles in English
Job titles across Europe are translated into English. Search for “Sales Director” and a French “Directeur Commercial” shows up too.
GDPR built in
EU-sourced data handled under GDPR, with DPAs and deletion requests supported. You set the consent, retention and processing rules for your workspace.
API and AI connectors (MCP)
Connect TAMI AI data to your own systems through TAMI AI’s API, available on its own or with Enterprise, or ask TAMI AI from Claude or ChatGPT with TAMI AI’s connector for AI assistants (MCP).
Apollo.io pricing vs TAMI AI pricing
TAMI AI’s Growth plan is $77 a user a month, billed monthly, with 7,200 export credits and 960 mobile credits a year. Apollo.io publishes its prices too: Basic is $49 a seat a month billed annually, or $65 billed monthly, and a phone number costs 8 credits.
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|---|---|---|
| Starting price | $77 a user a month (Growth plan, billed monthly) | Basic: $49 a seat a month (annual) or $65 (monthly). Professional: $79 (annual) or $99 (monthly) |
| Pricing model | Simple per-user pricing. Start with 1 seat | Per seat. All seats share the same plan, and Organization needs at least 3 seats |
| Available plans | Growth: billed monthly or annually (save 15%). Enterprise: priced on request | Free, Basic, Professional and Organization ($119 a seat a month, at least 3 seats) |
| Data and credits | 1 credit an export (7,200 a year on Growth), plus 960 mobile credits a year. No credit taken if no number is found | 1 credit an email, 8 a phone number. 30,000 credits a seat a year on Basic, 48,000 on Professional. Unused credits expire each billing cycle |
| Contract | Monthly (cancel any time) or annual | Monthly or annual (12-month commitment) |
| Free option | 7-day free trial: 50 export and 5 mobile credits, no card needed | Free plan, plus a 14-day trial on Basic and Professional |
| Included | Emails with under 5% bounce, the Chrome extension, CRM integrations and the AI assistant connector (MCP) | Email sequences, CRM enrichment and dialer tools |
Prices checked on each company’s own website on 20 October 2026. Apollo.io notes its pricing is introductory and may change. See TAMI AI pricing
Apollo.io or TAMI AI: which is right for you?
When Apollo.io is the better fit
- You want a free plan to test low-volume prospecting
- Your team wants to find contacts and send email sequences from 1 dashboard
- You want a built-in dialer, meeting scheduling and deal management
When TAMI AI is the better fit
- You target companies in the UK and Europe and need deep, local market coverage
- You need company data such as the technology, payment provider and shipping carriers behind 71M active company websites
- You want simple credit pricing, with mobile credits only taken when a number is found
How to move from Apollo.io to TAMI AI
Moving your team from Apollo.io to TAMI AI takes 3 simple steps.
-
01CSV
Export your Apollo list
Download a CSV of the companies, contacts or accounts your team works in Apollo today.
-
02↑
Upload it to TAMI AI
Go to Lead Enrichment in your TAMI AI workspace and drop in the CSV.
-
03
Get company data and checked contacts back
TAMI AI adds the technology, payment provider, shipping carriers and checked contacts for every company on your list.
Apollo alternatives: questions people ask
What is the best alternative to Apollo.io?
It depends on what you need. TAMI AI suits teams that want checked contacts plus company data such as technology, payment provider and shipping carrier, with deep UK and European coverage, from $77 a user a month. ZoomInfo suits large teams that want an all-in-one platform, sold by quote. Cognism focuses on phone-verified mobile numbers. Lusha has a free plan and a lower starting price.
Who are Apollo.io’s main competitors?
ZoomInfo, Cognism and Lusha often come up next to Apollo.io, along with RocketReach, Seamless.AI, Hunter and Clay. TAMI AI is the alternative for teams that want to find target companies by the technology, payment provider and shipping carrier they use, as well as the decision makers to contact.
How much does Apollo.io cost compared to TAMI AI?
Apollo.io’s paid plans are $49, $79 and $119 a seat a month billed annually, or $65 and $99 a month billed monthly for Basic and Professional, and Organization needs at least 3 seats. Apollo charges credits for data: 1 for an email, 8 for a phone number. TAMI AI’s Growth plan is $77 a user a month, billed monthly, and a mobile credit is only taken when a number is found.
Is there a free alternative to Apollo.io?
Lusha has a free plan with 40 credits a month, and Apollo.io has a free plan too. TAMI AI has a 7-day free trial with 50 export credits, 5 mobile credits and no card needed, so you can test the data on your own market before you commit.
Is ZoomInfo better than Apollo.io?
They suit different teams. ZoomInfo sells by quote and puts contacts, intent data and AI tools in 1 platform. Apollo.io publishes its prices and includes email sequences and a dialer. TAMI AI is a third option, with published pricing, company data such as technology and payment provider, and contacts checked again when you open them.
Which Apollo alternative is best for UK and European teams?
TAMI AI is based in Dublin, Ireland, and focuses on UK and European coverage. It translates local job titles into English, shows when each mobile number was last checked, and handles EU-sourced data under GDPR. See TAMI AI’s UK B2B data.
Which Apollo alternative is best for ecommerce brands?
TAMI AI. It finds online stores by the ecommerce platform they run on, the payment provider they use and the shipping carriers they ship with, then the person to contact, with deep UK and European data.
Which Apollo alternative is best for mobile numbers?
Apollo.io charges 8 credits for a phone number, and Cognism focuses on phone-verified mobiles. TAMI AI shows the date each mobile number was last checked, screens numbers against opt outs, and doesn’t take a credit if no number is found.
Are Apollo.io and TAMI AI GDPR compliant?
Apollo.io says it is GDPR compliant on its pricing page. TAMI AI handles EU-sourced data under GDPR, supports Data Processing Agreements (DPAs) and deletion requests, and lets you set your own workspace rules for consent, processing and retention.
