Why teams look for a
Lusha alternative
Lusha is a popular starting point for picking up emails and phone numbers, with a free plan and self-serve plans. Growing sales and marketing teams often look for an alternative when they need a UK and European focus, mobile numbers that show when they were last checked, and technology, payment and shipping data that finds the right companies before they reach out to people.
iwocaPay replaced 3 separate tools with TAMI AI. The result? In Q4 2024, TAMI AI accounted for 26% of all new seller sign-ups.
You want to know how fresh each mobile number is
Lusha says its contact fields refresh weekly. A phone number costs 5 credits, and on yearly plans unused credits reset at the end of the year.
Every mobile number shows the date it was last checked and is screened against opt outs. The Growth plan includes 960 mobile credits a year, and a mobile credit is only taken when a number is found.
You sell into the UK and Europe
Lusha reports 515M+ verified contacts and 29M+ companies, including 132M contacts in the United States.
Built for UK and European markets. TAMI AI translates local European job titles into English and shows the exact date each mobile number was last checked. See TAMI AI’s UK B2B data.
You need to find the right companies first
Lusha reveals contact details for the people you find, plus company events such as funding rounds and hiring updates.
TAMI AI finds your target accounts first, by the technology they use, their checkout payment provider and their shipping carriers. It then finds the decision maker to call and sends checked records straight into your CRM.
Lusha vs TAMI AI:
what changes when you switch?
When you switch from Lusha to TAMI AI, you keep the core of your workflow: contact search, checked emails and mobile numbers, a browser extension and export to your CRM. What you gain is technology, payment and shipping data, with a UK and European focus. See the technology, checkout payment provider and shipping carriers behind 71M active company websites (out of 400M we scan). Search 450M contacts, with European job titles translated into English. Every mobile number shows the date it was last checked and is screened against opt outs, and no credit is taken if no number is found. Contacts are checked again the moment you open a record, so emails bounce under 5%.
See TAMI AI’s sales intelligence platform| Feature | Lusha | TAMI AI |
|---|---|---|
| Pricing and plans | Self-serve. Starter: $37.45 a month (yearly) or $49.90 (monthly). Pro: $52.45 (yearly) or $69.90 (monthly). Premium: $299.95 a month (yearly) | Growth: $77 a user a month, billed monthly. Enterprise priced on request |
| Seats | 1 seat on Free and Starter. Pro includes 2 free seats, Premium 5. Teams of more than 5 talk to sales | Per user. Start with just 1 seat |
| Contract | Monthly (cancel any time) or yearly (save 25%) | Monthly (cancel any time) or annual (save 15%) |
| Free option | A free plan with 40 credits a month, no credit card | A 7-day free trial, no credit card needed |
| Database | “515M+ verified contacts, 29M+ companies”, in its own words | 450M contacts, with unlimited searches |
| Phone number costs | “Reveal a phone number” costs 5 credits | 1 mobile credit, only taken when a number is found. Each mobile shows the date it was last checked and is screened against opt outs |
| Data freshness | “Contact fields refresh weekly” | Checked again the moment you open a record, with emails bouncing under 5% |
| Compliance and security | “GDPR certified by ePrivacyseal GmbH”, in its own words. Lists ISO 27001 and SOC 2 | ISO 27001 certified. EU-sourced data handled under GDPR, with DPAs and deletion requests supported |
| Technology and ecommerce data | Not compared here | The technology, checkout payment provider and shipping carriers behind 71M active company websites |
| Local job titles | Not compared here | Translated into English, so a French “Directeur Commercial” shows up when you search for “Sales Director” |
| CRM sync | CRM integrations, from the Free plan | CRM Refresh for HubSpot, Salesforce and any other CRM, with alerts when a contact changes job |
Lusha details checked on lusha.com/pricing and lusha.com, 20 October 2026. TAMI AI details checked on tami.ai/pricing, tami.ai and tami.ai/sales-lead-generation. “Not compared here” means this page makes no claim either way.
10X higher lead conversion than ZoomInfo and Cognism
A UK MarTech company put the data to the test by running the same email campaigns in parallel on ZoomInfo, Cognism and TAMI AI data, to the exact same audience. The result? Inbound leads from TAMI AI data converted at a 10X higher rate than those from ZoomInfo and Cognism. Lusha was not part of this test.
We were switching between three platforms to get what we needed. And even then, the data wasn’t always useful and a big cost to the business.
Lusha alternatives at a glance
Here is Lusha next to 4 of its competitors, TAMI AI, ZoomInfo, Apollo.io and Cognism, on price, free plans, seats, contracts and data. Where a company does not say, the cell says so. Lusha, TAMI AI and Apollo.io publish their prices. ZoomInfo and Cognism give prices through their sales teams. Lusha and Apollo.io have free plans, TAMI AI and ZoomInfo have free trials, and Cognism offers a free data sample.
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|---|---|---|---|---|---|
| Published price | Yes. Starter: $37.45 to $49.90 a month. Pro: $52.45 to $69.90 a month | Yes. Growth: $77 a user a month (billed monthly) | No. Custom quote from sales (“Get Pricing”) | Yes. $49, $79 or $119 a seat a month (annual) | No. Custom quote from sales (“personalised quote”) |
| Free plan or trial | Free plan (40 credits a month, no card) | 7-day free trial (50 export and 5 mobile credits, no card) | Free trial on 3 sales plans | Free plan, plus a 14-day trial on Basic and Professional | Free data sample |
| Seats and contracts | Monthly or yearly (25% off). Teams of more than 5 talk to sales | Per user, start with 1. Monthly or annual (save 15%) | Set with sales | Monthly or annual. Organization: at least 3 seats | 5 seats included in each plan |
| Credit use | 1 credit an email, 5 a phone number. 4,800 credits a year on Starter | 1 credit an export (7,200 a year on Growth). Mobile credits only taken when a number is found | 1 credit an export | 1 credit an email, 8 a phone number. 30,000 a year on Basic | 1 credit a revealed contact |
| Database size | 515M+ contacts, 29M+ companies | 450M contacts | 500M+ contacts, 100M+ companies | 240M+ contacts, 30M+ accounts | Not stated |
| Data freshness | Contact fields refresh weekly | Checked again when you open a record (emails bounce under 5%) | Not stated | Regularly updated | Decision-maker data refreshed every 30 days |
| Technology and ecommerce data | Not compared here | Technology, checkout payment provider and shipping carriers for 71M active company websites (out of 400M scanned) | Not compared here | Not compared here | Not compared here |
| Best for | A free plan and a low starting price for 1 or 2 reps | UK and EU focus, filters by technology, payment provider and shipping carrier, and mobiles screened against opt outs | An all-in-one enterprise go-to-market platform | An all-in-one prospecting tool with email sequences and a free plan | Phone-verified mobile numbers |
Prices and figures from each company’s own website, checked 20 October 2026: lusha.com/pricing and lusha.com, zoominfo.com/pricing and pipeline.zoominfo.com, apollo.io/pricing and apollo.io, cognism.com/pricing and cognism.com, tami.ai/pricing and tami.ai. “Not compared here” means this page makes no claim either way.
Looking beyond Lusha? Other Lusha alternatives compared
ZoomInfo, Apollo.io and Cognism are 3 platforms often weighed up against Lusha, and the 3 competitors named on Lusha’s own comparison page. Here is what each one does best, based on its own figures. In short, ZoomInfo suits 1 enterprise contract, Apollo.io suits email sequences with a free plan, and Cognism suits phone-verified mobiles.
ZoomInfo: best for an enterprise all-in-one platform
A sales and marketing intelligence platform that bundles global contact data, buyer intent data and AI workflows under a custom enterprise contract.
- Pricing
- Custom quote-based pricing through its sales team
- Free trial
- Available on Professional, Copilot Advanced and Copilot Enterprise
- Database and credits
- 500M+ contacts and 100M+ companies; 1 credit per export
- Best choice if
- You have an enterprise budget and want 1 contract that covers B2B data, intent data and AI workflows
Apollo.io: best for email sequences and a free plan in 1 tool
An all-in-one prospecting database that combines contact search, email sequences and a dialer in 1 platform.
- Pricing
- $49, $79 or $119 a seat a month billed annually; $65 or $99 billed monthly for Basic and Professional
- Free trial
- A free plan, plus a 14-day trial on Basic and Professional
- Database and credits
- 240M+ contacts and 30M+ accounts; 1 credit an email, 8 a phone number
- Best choice if
- Your sales team wants to find contacts, run email sequences and make calls from 1 workspace
Cognism: best for phone-verified mobiles
A sales intelligence provider built around phone-verified mobile numbers, sold through custom team agreements.
- Pricing
- Custom quotes, with 5 team seats included in each plan
- Free trial
- A free data sample on request
- Database and credits
- Decision-maker data refreshed every 30 days; 1 credit reveals 1 contact
- Best choice if
- Your outbound relies on cold calling and your team needs phone-verified mobile numbers on a shared team agreement
What you get from TAMI AI beyond a standard contact database
TAMI AI scans 400M websites and reads the 71M active company websites to work out what each business runs. Find the companies that fit your ideal customer first, then the decision makers to call.
Live email checks
Emails bounce under 5%. Each contact is checked again the moment you open the record, so you don’t need separate email checking software.
Dated mobile numbers
Every mobile number shows the date it was last checked and is screened against opt outs. A mobile credit is only taken when a number is found. See how TAMI AI finds and checks contacts.
Technology and ecommerce data
Filter by ecommerce platform, software, checkout payment provider and shipping carrier to find the accounts that fit before you look for the people to contact. See TAMI AI for ecommerce.
Chrome extension, included
See TAMI AI data and send contacts straight to your CRM while you browse LinkedIn or company websites. It comes with your free trial. See the Chrome extension.
Automated CRM Refresh
Keep HubSpot, Salesforce or any CRM up to date, with alerts when key contacts change job. See CRM Refresh.
Job titles in English
European job titles are translated into English. Search for “Sales Director” and a French “Directeur Commercial” shows up too.
GDPR built in
ISO 27001 certified. EU-sourced data handled under GDPR, with DPAs, deletion requests and your own workspace rules for consent, retention and processing.
API and AI connectors (MCP)
Connect TAMI AI data to your own systems through TAMI AI’s API, available on its own or with Enterprise, or ask TAMI AI from inside Claude or ChatGPT with its connector for AI assistants (MCP).
Lusha pricing vs TAMI AI pricing
TAMI AI’s Growth plan is $77 a user a month, billed monthly, with 7,200 export credits and 960 mobile credits a year. Lusha also publishes its prices: Starter is $37.45 a month billed yearly, or $49.90 billed monthly, and each phone number costs 5 credits.
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|---|---|---|
| Starting price | $77 a user a month (Growth plan, billed monthly) | Starter: $37.45 a month (yearly) or $49.90 (monthly). Pro: $52.45 to $69.90 a month |
| Pricing model | Simple per-user pricing. Start with just 1 seat | Plans by credit volume. Starter includes 1 seat; Pro includes 2 free seats, Premium 5 |
| Available plans | Growth (monthly, or annual to save 15%) and Enterprise (priced on request) | Free, Starter, Pro, Premium ($299.95 a month, yearly) and Scale |
| Data and credits | 1 credit an export (7,200 a year on Growth), plus 960 mobile credits a year. No credit taken if no number is found | 1 credit an email, 5 a phone number. 4,800 credits a year on Starter. Unused yearly credits reset at the end of the year |
| Contract | Monthly (cancel any time) or annual (save 15%) | Monthly (cancel any time) or yearly (save 25%) |
| Free option | 7-day free trial: 50 export and 5 mobile credits, no card needed | Free plan with 40 credits a month, no card |
| Included | Emails with under 5% bounce, the Chrome extension, CRM integrations and the AI assistant connector (MCP) | Browser extension and CRM integrations from the Free plan; API from Pro |
Prices checked on each company’s own website on 20 October 2026. See TAMI AI pricing
Lusha or TAMI AI: which is right for you?
Choose Lusha if you want a free plan and a low starting price for 1 or 2 reps. Choose TAMI AI if you call prospects and want to see when each mobile was last checked.
When Lusha is the better fit
- You want a free plan to try out contact lookups at low volume
- You need a low monthly entry price for just 1 or 2 sales reps
- Most of your prospects are already found elsewhere, and you only need a quick email or phone number
When TAMI AI is the better fit
- You target companies in the UK and Europe and need local market coverage with translated job titles
- You need company data such as the technology, checkout payment provider and shipping carriers behind 71M active company websites
- You want mobile numbers that show when they were last checked, with credits only taken when a number is found
How to move from Lusha to TAMI AI
Moving from Lusha to TAMI AI takes 3 steps: export your Lusha list as a CSV, upload it to Lead Enrichment in TAMI AI, and get technology, payment and shipping data with checked contacts for the companies TAMI AI matches.
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01CSV
Export your Lusha list
Download a CSV of the contacts or target companies your team works with in Lusha today.
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02↑
Upload it to TAMI AI
Go to Lead Enrichment in your TAMI AI workspace and drop in the CSV.
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03
Get company data and checked contacts back
TAMI AI adds the technology, checkout payment provider, shipping carriers and checked decision-maker contacts for the companies on your list that TAMI AI matches.
Lusha alternatives: questions people ask
What is the best alternative to Lusha?
TAMI AI, if your team calls prospects and wants each mobile to show when it was last checked. It also gives technology, payment provider and shipping data, from $77 a user a month. ZoomInfo suits large teams that want an all-in-one platform, sold by custom quote. Apollo.io bundles email sequences and a dialer. Cognism focuses on phone-verified mobile numbers.
Who are Lusha’s main competitors?
Lusha is a B2B contact database with a free plan and self-serve plans. ZoomInfo, Apollo.io and Cognism come up most often in comparison lists, and they are the 3 that Lusha’s own comparison page names. Kaspr, RocketReach, UpLead and Seamless.AI are also common choices. TAMI AI is the alternative for teams that want to filter target accounts by technology, payment provider and shipping carrier before reaching out to decision makers.
How much does Lusha cost compared to TAMI AI?
Lusha publishes its prices. Starter is $37.45 a month billed yearly or $49.90 billed monthly, Pro is $52.45 or $69.90, and Premium is $299.95 a month billed yearly. There is also a free plan. Lusha charges 1 credit for an email and 5 for a phone number. TAMI AI’s Growth plan is $77 a user a month, billed monthly, and a mobile credit is only taken when a number is found.
Is there a free alternative to Lusha?
Yes. Apollo.io has a free plan. TAMI AI has a 7-day free trial with 50 export credits and 5 mobile credits, no credit card needed, so you can test the data on your own market. Lusha itself also has a free plan with 40 credits a month.
Is Lusha GDPR compliant, and is TAMI AI?
Lusha says it is GDPR certified by ePrivacyseal and CCPA validated by TrustArc. TAMI AI is ISO 27001 certified, handles EU-sourced data under GDPR, supports Data Processing Agreements (DPAs) and deletion requests, and lets you set your own workspace rules for consent, processing and data retention. See our guide to GDPR-compliant B2B data for UK and EU sales teams.
How do Lusha alternatives compare on phone numbers and GDPR?
Compare them on what you can test yourself: what a phone number costs, how recently it was checked, and how the provider handles GDPR. Lusha charges 5 credits for a phone number and Apollo.io 8, while Cognism focuses on phone-verified mobiles. TAMI AI shows the date each mobile number was last checked, screens numbers against opt outs, only takes a mobile credit when it finds a number, and handles EU-sourced data under GDPR. The fairest test is to run your own list of prospects through a trial.
Which Lusha alternative is best for UK and European teams?
TAMI AI. Based in Dublin, Ireland, TAMI AI focuses on UK and European coverage. It translates local European job titles into English, shows when each mobile number was last checked, and handles EU-sourced data under GDPR. See TAMI AI’s UK B2B data.
Is Apollo.io or Lusha better?
They suit different needs. Apollo.io is an all-in-one platform with email sequences, a dialer, meeting scheduling and deal tools, and charges 8 credits for a phone number. Lusha has a lower starting price for quick contact lookups and charges 5 credits for a phone number. If you need company data such as technology, payment provider and shipping carrier next to your contacts, TAMI AI covers that. See our Apollo alternatives page.
How does TAMI AI compare with Lusha?
Lusha is quick and inexpensive to start, with self-serve plans and a free plan. TAMI AI goes beyond contacts with company data: the technology, checkout payment provider and shipping carriers behind 71M active company websites, so you can find the companies that fit before the people. It also gives a UK and European focus, job titles translated into English, and mobile numbers that show when they were last checked.
