Why do teams look for a
ZoomInfo alternative?
ZoomInfo, the US sales and marketing data platform, is a big and capable tool. Teams that look elsewhere often want 3 things: a price they can see before a sales call, a contract they can leave, and contact details that are checked at the moment you use them.
One UK MarTech company got a 10X higher conversion rate on inbound leads vs ZoomInfo and Cognism.
You want to see the price before the sales call
ZoomInfo’s pricing page says the cost depends on features, number of licences and credit usage. You ask its sales team for a quote.
Growth is $77 a user a month, right there on the pricing page. You know the cost before you book a demo or start a trial.
You want a contract you can leave
ZoomInfo sets contract terms with each customer through its sales team. They are not stated on its pricing page.
You pay for Growth monthly and can cancel any time. If you would rather pay yearly, annual billing saves 15%.
You want contacts checked when you use them
ZoomInfo doesn’t publish how often it rechecks a contact.
TAMI AI checks each record again when you open it, and emails bounce under 5%. See TAMI AI’s verified B2B contact data.
ZoomInfo vs TAMI AI:
what changes when you switch?
You keep company and contact search and a Chrome extension. What you gain is fresher, wider data: 450M contacts checked the moment you use them, the technology, payment provider and carriers of 71M active company websites, local job titles translated into English, and data handled under GDPR.
See TAMI AI’s sales intelligence platform| Job | ZoomInfo | TAMI AI |
|---|---|---|
| How you buy | A quote from the sales team | Growth from $77 a user a month, on the pricing page |
| Contract | Set with sales, not stated on the pricing page | Monthly (cancel any time) or annual (save 15%) |
| Try it first | Free trial on Professional, Copilot Advanced and Copilot Enterprise | 7-day free trial, 50 export credits, no card needed |
| Company and contact search | 500M+ contacts and 100M+ companies, in its own words | 450M contacts, with unlimited searches |
| Chrome extension | Yes | Yes, and you get it in the free trial. See the Chrome extension |
| Company data beyond size | Not compared here | Technology, payment provider and shipping carriers for 71M active company websites, out of 400M scanned |
| Local job titles | Not compared here | Translated into English, so a French “Directeur Commercial” shows up when you search for “Sales Director” |
| GDPR | Not compared here | EU-sourced data handled under GDPR, with DPAs and deletion requests supported |
| Keeping your CRM up to date | Not compared here | CRM Refresh for any CRM, including HubSpot and Salesforce, with alerts when a contact changes job |
ZoomInfo details from zoominfo.com/pricing and pipeline.zoominfo.com, checked 20 October 2026. TAMI AI details from tami.ai/pricing and tami.ai.
10X higher conversion rate after testing ZoomInfo, Cognism and TAMI AI side by side
A UK MarTech company ran the same email campaigns on ZoomInfo, Cognism and TAMI AI data, in parallel, to the same audience. Here is what happened.
Figures and quote from TAMI AI’s UK MarTech case study. The company is not named in it.
Read the full case studyWe were paying for three different data providers and still couldn’t trust the numbers. TAMI was the first platform where the data actually matched reality – no ghost sites, no companies counted five times over.
ZoomInfo alternatives at a glance
The table compares ZoomInfo with TAMI AI, Cognism, Apollo.io and Lusha on price, free plans, contracts and data. Where a company does not say, the cell says so.
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|---|---|---|---|---|---|
| Published price | Not on its pricing page. Its AWS Marketplace listings show 12-month plans from $3,000 | Yes. Growth $77 a user a month, billed monthly | No. “Get a personalised quote” | Yes. $49, $79 or $119 a user a month, billed annually | Yes. Starter $37.45 a month billed annually; Pro $69.90 a month, or $52.45 billed annually |
| Free plan or trial | Free plan (ZoomInfo Lite), plus a free trial on 3 sales plans | 7-day free trial, 50 export credits, no card | Free data sample | Free plan, no time limit | Free plan, 40 credits a month |
| Contract | Set by sales; not stated on the pricing page | Monthly (cancel any time) or annual (save 15%) | Not stated; 5 seats in each plan | Monthly or annual | Monthly or annual |
| How you pay for data | 1 credit per export | 1 credit per export; 7,200 a year on Growth. Mobile credits only charged when a number is found | 1 credit per revealed contact | 30,000 credits a year on Basic | 1 credit for an email, 5 for a phone number |
| Contacts, in its own words | 500M+ contacts, 100M+ companies | 450M contacts | Not stated | 240M+ people, 30M+ companies | 515M+ contacts, 29M+ companies |
| How fresh | Not stated | Checked again when you open a record; emails bounce under 5% | Director level and above “refreshed every 30 days” | Not stated | “Refreshes contact fields weekly” |
| Company data beyond size | Not compared here | Technology, payment provider and shipping carriers for 71M active company websites, out of 400M scanned | Not compared here | Not compared here | Not compared here |
| Strongest for | An all-in-one go-to-market platform | Finding companies by what they use, then the right person, at a price you can see | European data and phone-verified mobiles | A free plan plus email sequences in 1 tool | A free plan and a lower starting price |
Prices and figures from each company’s own website, checked 20 October 2026: zoominfo.com/pricing and pipeline.zoominfo.com (plus ZoomInfo’s own AWS Marketplace listings, checked 23 October 2026), cognism.com/pricing and cognism.com, apollo.io (pricing article dated 13 May 2026), lusha.com/pricing and lusha.com, tami.ai/pricing and tami.ai. “Not compared here” means this page makes no claim either way.
Other ZoomInfo alternatives worth a look
Cognism, Apollo.io and Lusha are 3 tools that often come up next to ZoomInfo. Here is what each one does best, using their own figures.
Best for teams calling into Europe
A sales intelligence tool built for teams selling into Europe.
- Price
- By quote, with 5 seats in each plan
- Free option
- A free data sample
- Data
- Director level and above, “refreshed every 30 days”, phone-verified mobile numbers and “extensive Do-Not-Call coverage across Europe”
- Choose it if
- Most of your calls go to decision makers in Europe
Best for searching and sending in 1 place
A contact database and email sequences in 1 tool, so you find people and write to them from the same screen.
- Price
- $49 to $119 a user a month, billed annually
- Free option
- A free plan with no time limit
- Data
- 240M+ people and 30M+ companies; 30,000 credits a year on Basic
- Choose it if
- Your team wants to search and send without switching tools
Best for a free plan and a lower starting price
A contact data tool with a free plan and self-serve prices, quick to start for 1 or 2 reps.
- Price
- Starter from $37.45 a month billed annually; Pro is $69.90 a month, or $52.45 billed annually
- Free option
- A free plan with 40 credits a month
- Data
- 515M+ contacts and 29M+ companies; an email costs 1 credit, a phone number 5
- Choose it if
- You want a free plan or a low starting price for 1 or 2 reps
What you get from TAMI AI beyond a contact database
TAMI AI scans 400M websites. Of those, 71M are active company websites, and it reads each one to work out what the business runs. You find the companies that fit first, then the person to call.
Checked emails, no extra step
Named emails with a bounce rate under 5%, checked again when you open a record. You do not need a separate email checking tool.
Payment provider
See who processes each company’s payments. Useful if you sell payments, fraud or finance tools. More on payment provider data.
Technology and shipping carriers
The ecommerce platform and tools a company runs, and which carriers it ships with. Find the companies that fit before you look for the person.
Chrome extension
See TAMI AI data on LinkedIn and company websites as you browse, and send it to your CRM. Compare it in TAMI vs the ZoomInfo Chrome extension.
CRM Refresh
Keep any CRM up to date, including HubSpot and Salesforce, with alerts when a contact changes job. See CRM Refresh.
Local job titles, in English
Job titles across Europe are translated into English, so a French “Directeur Commercial” shows up when you search for “Sales Director”.
GDPR built in
EU-sourced data handled under GDPR, with DPAs and deletion requests supported. Set consent, retention and processing rules for your workspace.
API and AI assistants
Add TAMI AI data to your own systems through TAMI AI’s API, available on its own or with Enterprise, or ask TAMI AI from Claude or ChatGPT with TAMI AI’s connector for AI assistants (MCP).
What does ZoomInfo cost vs TAMI AI?
ZoomInfo and Cognism do not show prices on their pricing pages, though ZoomInfo lists some 12-month plans on AWS Marketplace. Apollo.io, Lusha and TAMI AI publish theirs.
|
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|---|---|---|
| Starting price | $77 a user a month on Growth, billed monthly | Not on its pricing page. On AWS Marketplace: $3,000 a year for Sales Basic (1 user), $34,995 a year for ZoomInfo Sales |
| What sets the price | The plan and the number of users | Features, number of licences and credit usage, in ZoomInfo’s words |
| Plans | Growth, billed monthly or yearly. Enterprise, priced on request | Sales plans include Professional, Copilot Advanced and Copilot Enterprise |
| How you pay for data | 7,200 export credits and 960 mobile credits a year. TAMI AI only takes a mobile credit when it finds a number | Credits. “Each export costs one credit” |
| Contract | Monthly, cancel any time. Annual billing saves 15% | Set with sales. Not stated on the pricing page |
| Free trial | 7 days, 50 export credits, no card needed | A free plan, ZoomInfo Lite. Free trial on Professional, Copilot Advanced and Copilot Enterprise |
| Included on Growth | Verified emails under 5% bounce, the Chrome extension, CRM integration and the AI assistant connector (MCP) | Not compared here |
Prices checked on each company’s own website on 20 October 2026. ZoomInfo’s AWS Marketplace listings (sold by ZoomInfo) checked 23 October 2026. See TAMI AI pricing
When is ZoomInfo the better fit?
Stay on ZoomInfo
ZoomInfo is a strong platform. It is a good choice if:
- you want its intent data and Copilot AI on the same contract as your contact data
- your whole go-to-market team already works inside it
- you would rather agree 1 large contract with a sales team than pay month to month
Switch to TAMI AI
If you want a price you can see, a monthly plan, and company data such as technology and payment provider next to your contacts, TAMI AI is the better fit.
How to move from ZoomInfo to TAMI AI
-
01CSV
Export your ZoomInfo list
A CSV of the companies or contacts you work. On ZoomInfo, each export uses 1 credit.
-
02↑
Upload it to TAMI AI
Use Lead Enrichment to upload the file.
-
03
Get company data and checked contacts back
TAMI AI adds technology, payment provider, carriers and checked contacts for each company.
ZoomInfo alternatives: questions people ask
What is the best alternative to ZoomInfo?
It depends on what you need. TAMI AI suits teams that want verified contacts plus company data like technology and payment provider, with a published price from $77 a user a month and no annual contract. It covers companies worldwide, with deep UK and European data, and has a 7-day free trial. Cognism also focuses on Europe, and Apollo.io and Lusha have free plans.
Who are ZoomInfo’s main competitors?
Cognism, Apollo.io and Lusha often come up next to ZoomInfo. ZoomInfo’s own comparison page also names LinkedIn Sales Navigator and Clay. TAMI AI is a ZoomInfo alternative for teams that want to find companies by the technology, payment provider and carrier they use, as well as the people to contact.
How much does ZoomInfo cost?
ZoomInfo’s pricing page shows no prices. It says the cost depends on features, number of licences and credit usage, and you get a quote from its sales team. ZoomInfo’s own AWS Marketplace listings do show 12-month prices: $3,000 for Sales Basic (1 user, 2,000 credits) and $34,995 for ZoomInfo Sales (checked 23 October 2026). For comparison, TAMI AI’s Growth plan is $77 a user a month, billed monthly, with no annual contract.
Is there a free ZoomInfo alternative?
Apollo.io and Lusha have free plans, and ZoomInfo has one too, ZoomInfo Lite, with a small number of credits each month. TAMI AI has a 7-day free trial with 50 export credits and no card needed, so you can run the same search you run in ZoomInfo and compare.
Is Apollo.io better than ZoomInfo?
They suit different teams. Apollo.io combines a contact database with email sequences and has a free plan. Most ZoomInfo plans are quoted by its sales team. If you need company data such as technology and payment provider as well as contacts, TAMI AI covers that from $77 a user a month.
Which ZoomInfo alternative is best for UK and European teams?
Cognism focuses on European data. TAMI AI is based in Dublin and covers UK and European companies, including the technology, payment provider and carrier they use. See TAMI AI’s UK B2B data, or read Cognism vs ZoomInfo for a direct comparison of those 2.
Which ZoomInfo alternative has the most accurate data?
Each company measures accuracy its own way, so the fairest test is your own list. TAMI AI checks a contact again when you open it, and emails bounce under 5%. Upload a sample of your ZoomInfo contacts during the free trial and compare.
Can I move my ZoomInfo lists into TAMI AI?
Yes. Export your list from ZoomInfo, upload the file to TAMI AI’s Lead Enrichment, and TAMI AI adds company data and checked contacts.
