Why teams look for a
Cognism alternative
Cognism, a sales intelligence company known for phone-verified mobile numbers, is a strong tool for teams that call a lot. Teams that look elsewhere often want 3 things: a price they can see before a sales call, a plan they can start with 1 user, and a free trial on their own market.
One UK MarTech company tested Cognism, ZoomInfo and TAMI AI side by side, and got a 10X higher conversion rate on inbound leads with TAMI AI.
You want to see the price before the sales call
Cognism’s pricing page lists no prices. It says “Get a personalised quote for your team.”
Growth is $77 a user a month, shown on the pricing page. You know what you will pay before you talk to anyone.
You want to start with 1 user, not 5
Each Cognism plan, Standard and Pro, comes with “5 seats included”.
You pay per user, monthly, and can cancel any time. Add people when you need them. Annual billing saves 15%.
You want to try it on your own market first
Cognism offers a demo and a free data sample. Its pricing page does not mention a free trial.
A 7-day free trial with full platform access, run on your own market. See TAMI AI’s verified B2B contact data.
Cognism vs TAMI AI:
what changes when you switch
When you switch from Cognism to TAMI AI, you keep company and contact search, verified emails and mobile numbers, and export to your CRM. What you gain is company data: the technology, payment provider and shipping carriers behind 71M active company websites (out of 400M we scan). You also get 450M contacts checked the moment you open them, local job titles translated into English, and a monthly plan.
See TAMI AI’s sales intelligence platform| Job | Cognism | TAMI AI |
|---|---|---|
| How you buy | A personalised quote | A published monthly price for each user |
| Seats | “5 seats included” in Standard and Pro | Per user. Start with 1 |
| Contract | Not stated on the pricing page | Monthly (cancel any time) or annual (save 15%) |
| Try it first | A free data sample and a demo | A 7-day free trial, no card needed |
| Company and contact search | Contact and company data; no contact count on the pages read | 450M contacts, with unlimited searches |
| Mobile numbers | “Phone-verified mobiles”, in its own words | Each mobile shows the date it was last checked and is screened against opt outs. No credit if no number is found |
| How fresh | “Decision-maker data, refreshed every 30 days” | Checked again when you open a record; emails bounce under 5% |
| Europe and compliance | GDPR and CCPA, and “extensive Do-Not-Call coverage across Europe” | EU-sourced data handled under GDPR, with DPAs and deletion requests supported |
| Company data beyond size | Not compared here | Technology, payment provider and shipping carriers for 71M active company websites, out of 400M scanned |
| Local job titles | Not compared here | Translated into English, so a French “Directeur Commercial” shows up when you search for “Sales Director” |
| Keeping your CRM up to date | CRM Enrichment, sold on its own or as an add-on | CRM Refresh for any CRM, including HubSpot and Salesforce, with alerts when a contact changes job |
Cognism details from cognism.com/pricing and cognism.com, checked 20 October 2026. TAMI AI details from tami.ai/pricing, tami.ai and tami.ai/sales-lead-generation.
10X higher conversion rate after testing Cognism, ZoomInfo and TAMI AI side by side
A UK MarTech company ran the same email campaigns on Cognism, ZoomInfo and TAMI AI data, in parallel, to the same audience. Inbound leads from the TAMI AI campaigns converted at a 10X higher rate.
“We were paying for three different data providers and still couldn’t trust the numbers. TAMI was the first platform where the data actually matched reality.”
Figures and the VP Sales quote above are from TAMI AI’s UK MarTech case study. The company is not named in it.
Read the full case study
TAMI AI offers something Cognism doesn’t: advanced B2B filters. I can see all the businesses worth reaching out to by what systems they use.
Cognism alternatives at a glance
Here is Cognism next to 4 of its competitors, TAMI AI, ZoomInfo, Apollo.io and Lusha, on price, free plans, seats, contracts and data. Where a company does not say, the cell says so.
 |
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|---|---|---|---|---|---|
| Published price | No. “Get a personalised quote for your team” | Yes. Growth $77 a user a month, billed monthly | No. “Get Pricing” from sales | Yes. $49, $79 or $119 a seat a month, billed annually | Yes. Starter $37.45 a month billed annually; Pro $69.90 a month, or $52.45 billed annually |
| Free plan or trial | Free data sample | 7-day free trial, 50 export credits, 5 mobile credits, no card | Free trial on 3 sales plans | Free plan; 14-day trial on Basic and Professional | Free plan, 40 credits a month |
| Seats and contract | “5 seats included” in each plan; contract not stated | Per user. Monthly (cancel any time) or annual (save 15%) | Set with sales | Monthly or annual; Organization needs 3 seats | Monthly or annual; teams of more than 5 talk to sales |
| How you pay for data | “1 credit = 1 revealed contact” | 1 credit per export; 7,200 a year on Growth. Mobile credits only charged when a number is found | “Each export costs one credit” | 30,000 credits a seat a year on Basic | 1 credit for an email, 5 for a phone number |
| Contacts, in its own words | Not stated on the pages read | 450M contacts | 500M+ contacts, 100M+ companies | 240M+ people, 30M+ companies | 515M+ verified contacts, 29M+ companies |
| How fresh | Decision-maker data “refreshed every 30 days” | Checked again when you open a record; emails bounce under 5% | Not stated | Not stated | “refreshes contact fields weekly” |
| Company data beyond size | Not compared here | Technology, payment provider and shipping carriers for 71M active company websites, out of 400M scanned | Not compared here | Not compared here | Not compared here |
| Strongest for | Phone-verified mobiles and buyer intent topics on 1 contract | Finding companies by what they use, then the right person, at a price you can see, with deep UK and European data and mobiles screened against opt outs | An all-in-one go-to-market platform | A free plan plus email sequences in 1 tool | A free plan and a lower starting price |
Prices and figures from each company’s own website, checked 20 October 2026: cognism.com/pricing and cognism.com, zoominfo.com/pricing and pipeline.zoominfo.com, apollo.io/pricing, lusha.com/pricing and lusha.com, tami.ai/pricing and tami.ai. “Not compared here” means this page makes no claim either way.
Other Cognism alternatives worth a look
ZoomInfo, Apollo.io and Lusha are 3 tools people often weigh up against Cognism. Here is what each one does best, in its own figures.
ZoomInfo: best for an all-in-one platform
The US sales and marketing data platform, with contacts, intent data and AI tools sold together.
- Price
- By quote, through “Get Pricing”
- Free option
- A free trial on Professional, Copilot Advanced and Copilot Enterprise
- Data
- 500M+ contacts and 100M+ companies, in its own words; each export costs 1 credit
- Choose it if
- You want 1 large contract that covers data, intent and AI
Apollo.io: best for searching and sending in 1 place
A contact database and email sequences in 1 tool, so you find people and write to them from the same screen.
- Price
- $49 to $119 a seat a month, billed annually
- Free option
- A free plan with 900 credits a seat a year, and a 14-day trial on Basic and Professional
- Data
- 240M+ people and 30M+ companies; 30,000 credits a seat a year on Basic
- Choose it if
- Your team wants to search and send without switching tools
Lusha: best for a free plan and a lower starting price
A contact data tool with a free plan and self-serve prices, quick to start for 1 or 2 reps.
- Price
- Starter from $37.45 a month billed annually; Pro is $69.90 a month, or $52.45 billed annually
- Free option
- A free plan with 40 credits a month
- Data
- 515M+ verified contacts and 29M+ companies; an email costs 1 credit, a phone number 5
- Choose it if
- You want a free plan or a low starting price for 1 or 2 reps
What you get from TAMI AI beyond a contact database
TAMI AI scans 400M websites and reads the 71M that are active company websites to work out what each business runs. So you pick the companies that fit first, then find the person to call.
Checked emails, no extra step
Named emails with a bounce rate under 5%, checked again each time you open a record, so there is no separate checking tool to pay for.
Mobile numbers you can date
Each mobile number shows the date it was last checked and is screened against opt outs. If no number comes back, no credit is taken. See how TAMI AI finds and checks contacts.
Technology, payment provider and shipping carriers
The ecommerce platform and tools a company runs, who processes its payments, and which carriers it ships with. Find the companies that fit before you look for the person. More on payment provider data.
Chrome extension
See TAMI AI data on LinkedIn and company websites as you browse, and send it to your CRM. It comes with the free trial. See the Chrome extension.
CRM Refresh
Keep any CRM up to date, including HubSpot and Salesforce, and get an alert when a contact changes job. See CRM Refresh.
Local job titles, in English
Job titles across Europe are translated into English. Search for “Sales Director” and a French “Directeur Commercial” shows up too.
GDPR built in
EU-sourced data handled under GDPR, with DPAs and deletion requests supported. You set the consent, retention and processing rules for your workspace.
API and AI assistants
Add TAMI AI data to your own systems through TAMI AI’s API, available on its own or with Enterprise, or ask TAMI AI from Claude or ChatGPT with TAMI AI’s connector for AI assistants (MCP).
Cognism pricing vs TAMI AI pricing
Cognism does not publish its prices. It gives each team a personalised quote, and its Standard and Pro plans each include 5 seats. ZoomInfo also sells by quote. Apollo.io, Lusha and TAMI AI publish their prices, so you can compare before a sales call.
|
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|---|---|---|
| Starting price | $77 a user a month on Growth, billed monthly | Not published. “Get a personalised quote for your team” |
| What sets the price | The plan and the number of users | “The product you need, your team setup and how you plan to use the platform”, in Cognism’s words |
| Plans | Growth, billed monthly or yearly. Enterprise, priced on request | Standard and Pro, each with 5 seats included |
| How you pay for data | 7,200 export credits and 960 mobile credits a year. TAMI AI only takes a mobile credit when it finds a number | Credits. “1 credit = 1 revealed contact”, with no charge to view a contact again |
| Contract | Monthly, cancel any time. Annual billing saves 15% | Not stated on the pricing page |
| Free trial | 7 days, 50 export credits and 5 mobile credits, no card needed | A free data sample and a demo |
| Included on Growth | Verified emails with under 5% bounce, the Chrome extension, CRM integration and the AI assistant connector (MCP) | Not compared here |
Prices checked on each company’s own website on 20 October 2026. See TAMI AI pricing
When Cognism is the better fit
Stay on Cognism
Cognism is a strong platform. It is a good choice if:
- you want Cognism’s phone-verified mobile numbers
- you want to track buyer intent topics, picking up to 12 from Cognism’s library of over 11,000
- a team of 5 or more already works inside it
Switch to TAMI AI
If you want a price you can see, a monthly plan you can start with 1 user, and company data such as technology and payment provider next to your contacts, TAMI AI is the better fit.
How to move from Cognism to TAMI AI
-
01CSV
Export your Cognism list
A CSV of the companies or contacts your team works today.
-
02↑
Upload it to TAMI AI
Use Lead Enrichment to upload the file.
-
03
Get company data and checked contacts back
TAMI AI adds technology, payment provider, shipping carriers and checked contacts for each company.
Cognism alternatives: questions people ask
What is the best alternative to Cognism?
It depends on what you need. TAMI AI suits teams that want verified contacts plus company data like technology and payment provider, with a published price from $77 a user a month and no annual contract needed. It covers companies worldwide, with deep UK and European data, and has a 7-day free trial. ZoomInfo suits teams that want 1 large platform, and Apollo.io and Lusha have free plans.
Who are Cognism’s main competitors?
ZoomInfo, Apollo.io and Lusha often come up next to Cognism. Cognism’s own list of competitors also names Seamless.AI, LeadIQ, UpLead, SalesIntel and RocketReach. TAMI AI is a Cognism alternative for teams that want to find companies by the technology, payment provider and shipping carrier they use, as well as the people to contact.
How much does Cognism cost?
Cognism does not publish its prices. Its pricing page says pricing is tailored to the product you need, your team setup and how you plan to use the platform, and each plan includes 5 seats. You get a personalised quote from its team. For comparison, TAMI AI’s Growth plan is $77 a user a month, billed monthly.
Is there a free alternative to Cognism?
Apollo.io and Lusha both have free plans. Cognism offers a free data sample. TAMI AI has a 7-day free trial with 50 export credits, 5 mobile credits and no card needed, so you can run your usual search and compare.
Is Apollo.io better than Cognism?
They suit different teams. Apollo.io puts a contact database and email sequences in 1 tool and has a free plan. Cognism focuses on phone-verified mobile numbers, sold by quote. If you need company data such as technology and payment provider as well as contacts, TAMI AI covers that, with a published monthly price.
Which Cognism alternative is best for UK and European teams?
TAMI AI is based in Dublin and covers UK and European companies, including the technology, payment provider and shipping carrier they use. Job titles across Europe are translated into English, and EU-sourced data is handled under GDPR. See TAMI AI’s UK B2B data, or read Cognism vs ZoomInfo for a direct comparison of those 2.
Which Cognism alternative is best for mobile numbers?
Cognism sells phone-verified mobile numbers. TAMI AI shows the date each mobile number was last checked, screens numbers against opt outs, and only takes a mobile credit when it finds a number. The fairest test is your own list: TAMI AI’s free trial includes 5 mobile credits.
Is Cognism GDPR compliant, and is TAMI AI?
Cognism says it complies with international privacy laws, including GDPR and CCPA. TAMI AI handles EU-sourced data under GDPR, with DPAs and deletion requests supported, and you can set consent, retention and processing rules for your workspace.
