EdTech leads for the education buyers who buy for themselves
We hold edtech leads across the commercial side of UK education: independent schools, private training providers, nurseries, tutoring and language groups, filtered by the platforms they run and the scale they operate at, with contacts attached.
TAMI AI reads live provider websites and detects the systems each one runs, from learning platforms and booking tools to payment and admin software, then confirms it is trading and attaches the commercial contacts.
1.6m UK companies. 36m verified contacts. Systems in use on every record.
No card needed. Filter by provider type and see which platforms they run.
In UK education, the school is often not the buyer.
Academy trusts purchase centrally for every school they run, and universities buy through departments or consortia. Independent schools and private providers decide for themselves, and that is the market this data serves.
What are edtech leads?
EdTech leads are education organisations that could buy your product, along with the people inside them who make purchasing decisions. For a learning platform, assessment tool or admin system, the institution is the account and the head of digital, bursar or operations lead is usually the contact.
UK education is unusually difficult to prospect because the buying unit varies so much. A multi-academy trust decides for every school it runs, so the individual school is not the buyer. A university may buy centrally, through a purchasing consortium, or department by department. An independent school or private training provider decides alone.
Edtech leads only become workable once you know which of those you are looking at.
What makes these edtech leads different
Three things a general education list cannot give you.
The platforms each provider runs
Learning platforms, booking systems, payment tools and admin software detected from the live site, so integration and displacement plays are visible before contact.
Provider type, properly separated
Independent schools, private training providers, nurseries, tutoring and language groups distinguished rather than grouped under one classification.
Verified trading status & contacts
Confirmation the provider is operating, with commercial and operational decision-makers attached, because private providers open and close frequently.
TAMI AI gives you the commercial side of UK education with the provider type, the platforms in use and the contacts on the same record, all confirmed against a live web presence.
PITCHING ONE SCHOOL INSIDE A TRUST WASTES THE QUARTER
The decision sits at trust level, and nothing in a company record tells you that.
TAMI AI covers the providers that buy for themselves: independent schools, private training and apprenticeship providers, nurseries, tutoring and language groups, each with the systems they run.
For academy trust hierarchies, state school registers and public sector procurement routes, specialist education data providers hold that properly and you should use them. Knowing which market you are in is the first qualifier, not the last.
Filter by provider type and see which platforms they run. Free.
WHAT OUR CLIENTS THINK OF TAMI
Which solutions edtech teams use most
Six ways teams selling into education use TAMI AI.
-
B2B Lead Generation
Build provider lists by type, region, scale and platforms in use, with contacts attached
Find your buyers → -
Technographic Data
Detect learning platforms, booking systems and admin software as filters
Target by tech stack → -
Customer & Competitor Analysis
See which providers run a rival platform, then build a switch campaign around them
Find competitor customers → -
Market Segmentation
Separate independent schools, training providers, nurseries and tutoring into distinct segments
Segment your market → -
B2B Contact Database
Reach bursars, heads of digital and operations leads directly
Search contacts → -
Sales Territory Planning
Build field patches on real provider counts, which matters when covering regions
Plan your patches →
All six run on the same records, so a platform filter and a contact search return the same underlying providers.
Three questions any education list should answer
One
Does this provider buy for itself, or does a trust or consortium decide?
Two
What platform is it running, and would I replace it or plug into it?
Three
Who holds the budget, and can I reach them directly?
Not an education list. The buyers who decide.
Every answer comes back as a provider record with type, platforms in use, trading status and decision-makers attached.
Filter your edtech leads by
Sector and headcount describe any organisation. These describe an education buyer.
Provider type
Independent schools, training providers, nurseries, tutoring and language groups, separated.
Learning platform in use
Which VLE or learning system runs behind the site, where a web signal exists.
Booking and payment systems
Fee collection, enrolment and booking tooling detected at the point of transaction.
Verified trading status
Whether the provider is genuinely operating, checked against its live web presence.
Region and cluster
Location to city level across all four UK nations, which is how field coverage is built.
Scale signals
Size band and multi-site indicators, so single sites and groups separate.
Combine any of them. Every trading independent provider in a region running a named learning platform is a single query.
WE READ WHAT THE PROVIDER RUNS
Conventional education data starts from a register or a classification code, which tells you an institution exists. TAMI AI reads the live web presence, works out what type of provider it is, detects the platforms and systems behind it and confirms it is operating. For anyone selling software into education, what a provider already runs is the qualifier that matters.
458M+
CONTACTS
REAL TIME
REFRESH
What you receive when you build an education list
These are the six things that land in your hands.
- The provider list Every organisation matching your type, region and platform criteria, exportable.
- Provider type identified Independent school, training provider, nursery, tutoring or language group.
- The platforms in use Learning, booking and payment systems where a web signal exists.
- Contacts inside every provider Bursars, heads of digital, operations and commercial leads with verified details.
- CRM delivery Synced and deduplicated against records you already hold, so nothing arrives twice.
- Change alerts Notification when a provider changes platform, adds a system or shows signs of closing.
Is buying UK education contact data legal?
Yes, with documented sourcing. Platform detection reads published website data and involves no personal data. Named contacts do, so UK GDPR requires a lawful basis, source transparency and suppression. PECR's email rule excludes corporate subscribers, though many tutoring and training businesses trade as sole traders and count as individuals. No pupil or student data is involved.
How TAMI AI compares on education data
Two platforms UK teams evaluate alongside us, and what each does best.
| GIAS | Sprint Education | TAMI AI | |
|---|---|---|---|
| Independent and private providers | Partial | Partial | Yes |
| Learning platform detection | No | No | Yes |
| Booking and payment systems | No | No | Patented |
| Verified trading status | Status field only | No | Yes |
| Commercial contacts included | No | Yes | Yes |
| Email verification standard | Not applicable | Not published | Under 5% bounce |
| Coverage beyond the education sector | No | No | 1.6m UK companies |
| Coverage outside the UK | No | No | 458m contacts |
| Refresh | Periodic updates | Research cycle | Continuous |
How to build an education prospect list, in six steps
Establish the buying unit first
Trust, consortium, department or the provider itself. Everything downstream depends on this, and it is the step most edtech campaigns skip.
Separate provider types before segmenting
An independent school, a nursery group and an apprenticeship provider share a sector and almost nothing else. One list serving all three serves none.
Detect the platform before you pitch
Whether you are replacing a system, integrating with one or introducing the category changes the message entirely.
Verify the provider is operating
Private training providers and tutoring businesses open and close frequently, and registers lag. Trading confirmation removes the records that waste a week.
Respect the academic calendar
Budgets and decisions cluster around term boundaries and the financial year. Timing matters more in education than in most sectors.
Reach the budget holder, not just the enthusiast
A teacher or head of digital may champion a product, but bursars and operations leads sign. A list with only one of them stalls late.
In education the first qualifier is who decides. Get that wrong and the platform, the pitch and the timing are all aimed at the wrong organisation.
WHAT EDUCATION SUPPLIERS DO WITH IT
Find providers running a rival learning platform
- Filter by booking, payment and admin systems
- Catch platform changes while the decision is open
- Target providers with no learning system detected
- Reach heads of digital and bursars together
- Find trading independent providers by type and region
- Separate single sites from multi-site groups
- Build field territories on real provider counts
- Exclude closed providers before they reach a rep
- Export straight into your CRM or sequencer
An edtech list that mixes trust-run schools with independent buyers serves neither. Split it first.
WHAT THEY ALREADY RUN DECIDES YOUR PITCH
A dental practice, a veterinary surgery, a care home, a private clinic and a hospital group all sit under healthcare and buy almost nothing in common.
- A provider running an established learning platform is a displacement conversation. One running an adjacent tool you integrate with is a partnership conversation. One running nothing is a category conversation.
- TAMI AI detects the platforms, booking tools and payment systems behind each provider's site, so the three are separated before a rep spends a call finding out which one they are in.
Stripe, United States Postal Service, Trustpilot and DHL use TAMI AI to understand commercial markets.
NO CUSTOM DEVS. JUST PLUG IN
With TAMI, building a verified UK contact list takes minutes. Setup is instant. Data starts flowing straight away. Here's what TAMI integrates with:
QUALIFY A COMPANY WITHOUT LEAVING THE TAB
Pull verified contacts, tech stack, payment providers and merchant data from any company site or social profile while you're already looking at it. Export straight to your CRM.
- Website
- Facebook
- Twitter
Tell us which platform and payment provider you target and we'll tell you how many UK merchants match, with contacts.
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Every industry runs on the same UK dataset. Pick the market you sell into.
Frequently asked
questions
Get the edtech leads that can actually say yes
Filter UK education providers by type, platform and region, confirm they buy for themselves, and take the contacts with you.
