B2B demand generation data that still matches when you upload it
Your B2B demand generation data decides campaign performance before a single ad runs. If half the list never matches, you paid for reach you didn't get and the dashboard won't tell you.
TAMI builds UK audiences from what companies actually run, sell and ship, then exports the field depth ad platforms need to match: company, domain, verified work email, job title, location and firmographics.
71m company records. Classified by AI, refreshed in real time.
No card needed. See the match depth before you commit budget.
A 40% match rate isn't a targeting problem. It's a data problem.
LinkedIn won't serve a campaign until 300 members match, and recommends uploading 10,000 addresses to clear it. Thin records are why your audience shrinks between the CSV and Campaign Manager.
What is B2B demand generation?
B2B demand generation is the marketing activity that creates awareness and interest in a category before a buyer is ready to talk to sales. It covers paid media, content, events, and email, and it's measured on pipeline created rather than leads collected.
The part that decides whether any of it works is the audience. Every channel needs a definition of who to reach, and that definition is only as good as the data behind it. This is where B2B demand generation data comes in: firmographics to describe the company, technographics to describe what it runs, and signals to show which accounts are active now.
A demand generation record also has to survive more than a sales record does. It has to match inside an ad platform, deduplicate against your CRM, and still be accurate when the audience refreshes next month.
Where does demand generation budget actually leak?
We constantly get streams of users talking about the same failures, none of which show up in a campaign dashboard.
Half the audience never matched
Ad platforms match on the fields you give them, and thin records match badly. Upload a list with company names and nothing else and you fund a fraction of the reach you paid for. TAMI exports full records, so more of the list survives the match.
The segment was a guess
Most audience definitions come from an industry code and a headcount band, which describe a company's paperwork rather than its business. TAMI classifies every company from live website signals, making targeting much more precise.
The list aged in the ad account
Audiences get built once and reused for months while the underlying companies change platforms, providers, staff and everything else. TAMI refreshes continuously, so a segment rebuilt in July reflects July.
TAMI fixes the input, not the bid.
Full-depth records for higher match rates, segments built on live signals rather than filed classifications, and audiences that refresh instead of ageing in your ad account.
YOUR CREATIVE ISN'T THE PROBLEM. YOUR AUDIENCE IS
Nobody tests their way out of a badly built list. You just pay to reach the wrong companies more efficiently.
Same budget, same creative, a segment where every company genuinely fits. That's where cost per opportunity moves, and it moves before the campaign starts rather than in week three of optimisation.
Every segment on this page is buildable in the free account. Define it, see the size, then decide whether it's worth spending against.
WHAT OUR CLIENTS THINK OF TAMI AI
Which audiences can you build with TAMI?
Six segment definitions our customers run, and the data behind each one.
-
Merchants by payment processor
Every UK merchant running a named provider, filtered by size band and BNPL adoption.
Explore payments → -
Stores by ecommerce platform
Shopify, WooCommerce, Magento and the rest, with revenue band and checkout stack attached.
Explore eCommerce → -
Companies by martech stack
Target around the tools a company already runs, including the ones you integrate with.
Explore SaaS → -
Shippers by carrier and corridor
UK businesses fulfilling into specific destination markets, by carrier relationship.
Explore logistics → -
Manufacturers by digital maturity
Firms that have added online ordering, trade portals or new ERP, and those that haven't.
Explore manufacturing → -
Retailers by footprint and currency
Multi-currency storefronts, cross-border sellers and single-market operators, separated cleanly.
Explore retail →
Our European patent for merchant detection is what makes the payment, checkout and cross-border fields possible. Most B2B demand generation data providers hold none of them.
Three audiences your current data can't build
Most platforms can't build lists this specific. TAMI can.
One
Every UK ecommerce merchant that adopted BNPL in the last six months, excluding anyone already in your CRM.
Two
UK companies running a competitor's platform, sized by revenue band, ready for a switch campaign.
Three
The 2,000 UK businesses that most resemble the accounts that converted last quarter, ranked by shared technology and payment stack.
Clean demand generation data, as they should be.
Each exports with the record depth ad platforms need, deduplicated against what you already hold, ready for LinkedIn, Google, your ESP or your CRM.
Start with a segment, then narrow it three more times
Industry and headcount get you a market. The next three filters get you an audience. Here's what's available with TAMI's demand generation platform.
Technology stack
Ecommerce platform, martech, cloud hosting and banking provider, read from the live site.
Payment and checkout
Processor, payment methods, BNPL adoption, currencies accepted.
Merchant status
Genuine trading merchants, identified by our European patent. Not every site with a cart.
Cross-border activity
Who ships where, by carrier and destination market.
Growth signals
Hiring, expansion and platform change, so you can weight spend towards active accounts.
Lookalike modelling
Convert your best-performing segment into a bigger one that shares its traits.
Every filter combines.
Build UK Shopify merchants over £5m using Klarna and shipping to the EU as a single audience, then export it.
WHY OUR AUDIENCES MATCH AND BOUGHT LISTS DON'T
Every company in TAMI is read from its live site, so the classification reflects what it sells this quarter rather than what it registered at incorporation. That's why a segment defined as UK merchants running Klarna comes back containing UK merchants running Klarna, and why the same segment looks different when you rebuild it next month.
458M+
CONTACTS
REAL TIME
REFRESH
Open the CSV before you buy the licence
Typically, demand gen platforms match on fields, and most exports are thinner than the demo suggested. This is every column TAMI hands over.
- Company name and domain The two fields company targeting matches on, populated on every record.
- Verified work email Checked at inbox level, which is what contact list matching runs against.
- First name, last name, job title The fallback fields platforms use when an email doesn't match.
- Location and firmographics Region, headcount band and revenue band, across all four UK nations.
- Technographic and merchant fields Platform, payment provider, carrier and BNPL status, for segmentation and personalisation.
- Deduplication on import Cleared against your CRM before it reaches the ad account, so you don't pay to retarget customers.
Can you upload bought B2B data to LinkedIn or Google?
Yes, with the right basis. Ad platforms require advertisers to confirm they have the rights and permissions to use the data they upload, so provenance matters as much as accuracy. TAMI processes all UK and EU data under a documented lawful basis, with source transparency and managed suppression.
How TAMI compares to other B2B demand generation data providers
Here are three platforms UK demand gen teams evaluate alongside TAMI, and what each is genuinely best at.
| ZoomInfo | Bombora | TAMI | |
|---|---|---|---|
| Company records | 35m | 2.8m businesses resolved | 71m |
| Contact-level records | 115m | None, company level only | 458m |
| UK contacts | 10m | Not applicable | 36m |
| UK companies | Not published | Not published | 1.6m |
| Technographic filters | Yes | No | Yes |
| Merchant, payments, shipping | No | No | Patented |
| Data refresh | Periodic | Weekly surge scores | Real time |
| Builds a campaign audience | Yes | No | Yes |
| Free account | No | No | Yes |
Diagnosing a bad match rate
What fields come in the export?
Match rates are decided by field depth. A name and domain is not an audience. (TAMI: full company, contact and technographic fields.)
How are segments defined?
If the answer is industry codes, your segment contains whatever those codes contain. (TAMI: AI classification from live sites.)
How often does the data refresh?
An audience built in January and reused in June is a June campaign against a January market. (TAMI: continuous.)
Can I export to any channel?
Data locked to one CRM or one ad platform limits where you can spend. (TAMI: any channel, plus CRM sync.)
Can I dedupe against existing customers?
Retargeting people who already pay you is the quietest way to waste budget. (TAMI: deduplicated on import.)
Can I see the segment before I pay?
Audience size and quality should be visible before a contract, not after. (TAMI: free account, no card.)
Cost per lead is downstream of match rate. Field depth, segment accuracy and refresh cycle decide it before the auction does.
WHAT MARKETING TEAMS DO WITH IT
Build LinkedIn and Google audiences that actually match
- Segment by platform, payment provider or carrier
- Suppress existing customers before launch
- Turn a winning segment into a bigger lookalike
- Rebuild audiences monthly instead of reusing stale ones
- Export with the field depth platforms need
- Dedupe against the CRM on import
- Sync to Salesforce, HubSpot, Pipedrive, Close and Mailchimp
- Refresh campaign lists without repurchasing them
- Size a segment before committing budget to it
Every filter on this page is live in the free account. Build the list, look at the contacts, decide afterwards. Try our B2B demand generation platform today.
ADVERTISE TO THE PEOPLE ALREADY PAYING SOMEONE ELSE
Want to advertise to the companies already paying someone else?
- TAMI detects which platforms, providers and vendors a company runs, so you can build an audience of any competitor's UK customer base and run a switch campaign straight at it.
- Trusted by Stripe, United States Postal Service, Trustpilot and DHL to size markets and find the segments worth spending against.
NO CUSTOM DEVS. JUST PLUG IN
With TAMI, building a verified UK contact list takes minutes. Setup is instant. Data starts flowing straight away. Here's what TAMI integrates with:
QUALIFY A COMPANY WITHOUT LEAVING THE TAB
Pull verified contacts, tech stack, payment providers and merchant data from any company site or social profile while you're already looking at it. Export straight to your CRM.
- Website
- Facebook
- Twitter
Send us your segment definition and we'll tell you how many UK companies match it, and how many are showing activity this month.
Explore more solutions
Every solution runs on the same UK dataset. Pick the problem you're solving today.
Frequently asked
questions
Your next campaign is only as good as the list you upload
See how many UK companies match your segment definition, and check the export depth before you commit a budget to it.
