A B2B intent data provider that reports what companies actually did

Most B2B intent data providers tell you an anonymous person at a company read something about your category last week. TAMI tells you the company switched payment provider, changed platform or started hiring commercial staff. One is a probability. The other happened.

We re-read company websites continuously and detect the changes that matter: new vendors appearing, old ones disappearing, platform migrations, BNPL adoption, carrier switches. Each signal arrives attached to a company record and a verified contact.

71m company records. Signals read from live sites. Contacts attached.

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No card needed. See which companies in your market changed something this month.

A surge score cannot be called. A vendor switch can.

Topic intent tells you interest exists somewhere inside an organisation, usually without naming who. An observed change tells you the decision is already in motion, and gives your rep something specific to open with.

TAMI contact alerts showing verified UK B2B contacts with confirmed emails and real-time job-change notifications

What is B2B intent data?

B2B intent data is information suggesting a company is in the market for something. It comes in three broad forms. Third-party intent tracks content consumption across publisher networks and reports topic-level surges by company. Review-site intent reports category and product page activity. First-party intent identifies visitors to your own website.

All three infer interest from reading behaviour, usually at company level without naming the person. A fourth kind gets overlooked: observed intent, meaning changes a company has actually made. Adopting BNPL or migrating platform is action, and action beats attention.

Why intent data disappoints

Three failures, and the first is the one nobody warns you about.

The signal is anonymous

Topic surges tell you a company showed interest, not who. Your rep still has to guess which of forty people to contact, which is where most intent programmes quietly stall.

Interest is not a decision

Someone reading about a category may be a student, a competitor, or an analyst. Reading is cheap. Switching vendor costs money and takes approval.

The window has usually closedl

By the time a topic surge is reported, aggregated and scored, the shortlist may already exist. Observed changes surface at the moment the work is happening.

Observed beats inferred. TAMI reports what a company changed, when it changed, and who to speak to about it.

BUILT ON EVIDENCE

READING ABOUT IT AND DOING IT ARE NOT THE SAME SIGNAL

One is attention. The other is budget already moving.

TAMI detects the changes a company has made to its own infrastructure, so the signal is a fact about the business rather than a score derived from anonymous browsing.
TAMI real-time notifications showing UK contact changes, new hires and company moves

A new payment provider means the payments stack is under review. A platform migration means every adjacent vendor is in play. Those are not guesses about interest, they are consequences of decisions already taken.

See which companies in your market changed something this month. The count is free.

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FEEDBACK

WHAT OUR CLIENTS THINK OF TAMI

  • With TAMI, we can find valuable insights into target companies fast and accurately. It's a great tool for sales teams looking to increase their revenue.
    Foteini T
    Sales Manager
  • Our company already has a big market share in the domain of online payments and we couldn't find new leads using the existing tools. With TAMI, within two days, I found more than 40 new leads from companies I'd never heard of before. A real eye-opener!
    Chun Kay T
    Sales Lead
  • One of the best tools for qualifying and identifying companies that aren't found in other databases. Excellent for cross referencing with other tools. Strong tech information too.
    Ariana J
    Account Development Representative
  • TAMI gives us access to rich customer data, verified and reliable, to maximise the chance of successfully reaching our target customers. Our teams like the prebuilt integrations with major CRM platforms and the excellent support we receive from the TAMI team. [TAMI is] an essential tool in our email marketing campaigns.
    Ben J
    CCO
  • We’ve had an excellent experience with TAMI as our go-to lead source for all eCommerce merchant leads. The UI is very intuitive and it's easy to download leads segmented by vertical market, geography, revenue, etc.
    Tim H
    CEO

Which buying signals matter in your market?

Six verticals our customers monitor, and the observed signal that opens the conversation.

Our European patent for merchant detection is what makes the payments, checkout and carrier signals possible, and none of them appear in a conventional intent feed.

Three questions no analyst report will answer

One

Is the signal an observed change or an inferred interest?

Two

Does it name a contact, or stop at company level?

Three

How long between the behaviour happening and the signal reaching me?

Not a score. A change you can name.

Every signal arrives with the company, the change, the date and the verified contacts inside that business.

What TAMI detects

Not topics or page views. Changes to the business itself.

✓

Vendor added or removed

A new tool appearing beside an incumbent, or an old one disappearing.

✓

Platform migration

A move between ecommerce platforms, when every adjacent vendor is reconsidered.

✓

Payment provider change

New processors, methods or BNPL adoption on a merchant site.

✓

Carrier and corridor change

A shift in who fulfils orders, or a new destination market appearing.

✓

Commercial hiring

Sales and marketing roles being added, which usually precedes tooling budget.

✓

Newly trading merchant

A business that has just started selling online, with no incumbent to displace.

Combine any of them.

Combine signals with firmographics and technology filters, then export the companies with contacts attached.

TAMI AI

WE DON'T TRACK READERS. WE TRACK CHANGES

TAMI is not a topic-intent network and does not de-anonymise your website traffic. We re-read company websites continuously and report what changed, so a signal is a documented fact about a business rather than a probability derived from anonymous browsing. The same process keeps records current through our data enrichment API.

Try TAMI for free See case studies

458M+

CONTACTS

REAL TIME

REFRESH

CRM CONTACT ALERTS

What comes back with every signal

We don't hand you a score and leave you to work out the rest. Six things arrive together.

  • The change itself What was added, removed or replaced, named specifically.
  • The date it appeared When the change was detected, so you can judge how open the window still is.
  • The prior state What the company ran before, which is often the more useful half of the signal.
  • The full company record Sector, size band, revenue band, region and the rest of the stack.
  • Named decision-makers Verified emails and direct dials inside that business, not just a company name.
  • A saved monitor Criteria you keep running, so the next change surfaces without you asking.

Is B2B intent data GDPR compliant?

It depends on the type. Signals built from tracking individual browsing raise real questions about lawful basis and transparency. TAMI reads publicly published company websites rather than monitoring people, so detection involves no personal data. Attached contact records carry documented lawful basis and managed suppression.

UK GDPR PECR ICO Registered FSQS Registered
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How TAMI compares to other B2B intent data providers

Two platforms UK teams evaluate alongside us, and what each does best.

Bombora G2 Buyer Intent TAMI
Signal type Topic consumption Category and product research Observed change
Basis Inferred interest Inferred interest Documented action
Named contacts included No Limited Yes
Prior state before the change No No Yes
Payments and carrier signals No No Patented
Coverage limited to a network Publisher co-op G2 users and categories Any company with a website
Personal browsing data involved Yes, consented Yes, consented None
Delivery to your own systems Data feed Integrations API
Free tier No No Yes
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How to use B2B intent data properly, in six steps

1

Decide what each signal means commercially

Installed, removed or replaced are three different plays. Read the change before you decide the approach.

2

Prefer action over attention

Reading is cheap. A vendor change cost money and needed approval, which is why TAMI reports changes rather than topic scores.

3

Check the prior state

What a company switched from often tells you more than what it switched to, and the previous vendor comes with the signal.

4

Move inside the window

Signals decay within weeks. Continuous detection means you hear about a change while it is happening, not at the next list review.

5

Get to a named person

A company-level signal still needs a contact. Every TAMI signal arrives with verified decision-makers inside that business.

6

Keep the monitor running

Saved criteria surface the next change automatically, so nobody has to remember to re-run the query.

Intent data answers whether a company might buy. Observed change answers whether it has already started. Only one of those can be diarised.

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BETTER DECISIONS

WHAT TEAMS DO WITH IT

TAMI FOR SALES
  • Catch migrations while vendors are being chosen
  • Open with the change rather than a pitch
  • Prioritise accounts that moved this month
  • See what a prospect switched away from
  • Reach the decision-maker, not the domain
TAMI FOR MARKETING AND REVOPS
  • Trigger campaigns on observed change
  • Suppress accounts that just bought elsewhere
  • Score accounts on action rather than attention
  • Feed signals into your own model by API
  • Monitor a segment continuously, not quarterly

Attention is cheap and anonymous. Action is documented and named. Work the second one

Try TAMI for free
SIGNALS IN YOUR STACK

TAKE THE SIGNALS INTO YOUR OWN SYSTEMS

Some teams want signals in the platform. Others want them inside a scoring model or a product.

  • The data enrichment API delivers company, technology, payments, carrier and contact fields, and keeps enriching them as sites change.
  • Stripe, United States Postal Service, Trustpilot and DHL use TAMI to see what companies are doing.

NO CUSTOM DEVS. JUST PLUG IN

With TAMI, building a verified UK contact list takes minutes. Setup is instant. Data starts flowing straight away. Here's what TAMI integrates with:

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FIND MORE LEADS

QUALIFY A COMPANY WITHOUT LEAVING THE TAB

Pull verified contacts, tech stack, payment providers and merchant data from any company site or social profile while you're already looking at it. Export straight to your CRM.

  • Website
  • Facebook
  • Twitter
You can even view & export this data straight into your CRM.
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Send us your segment definition and we'll tell you how many UK companies match it, and how many are showing activity this month.

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Explore more solutions

Every solution runs on the same UK dataset. Pick the problem you're solving today.

Demand Generation

Build segments tight enough to justify the message, then feed clean lists into email, paid and LinkedIn campaigns.

Fuel your campaigns

B2B Lead Generation

Find UK companies matching your ICP, get verified decision-maker contacts, and push them into your CRM ready to work.

Size your market

B2B Market Intelligence Analysis

Size any UK market by industry, technology, revenue band or region before you commit budget or headcount to it.

Size your market

Customer & Competitor Analysis

See which companies use your competitors, then build switch campaigns around the accounts already paying someone else.

Find competitor customers

Sales Territory Planning

Split the UK market into balanced patches by region, sector and account density, so no rep gets a dead territory.

Plan your patches

CRM Data Enrichment

Fill the gaps in records you already own, flag job moves as they happen, and clear out dead leads automatically.

Clean your CRM

B2B Contact Database

Verified emails and direct dials across 36m UK contacts, checked at inbox level and refreshed continuously.

Search contacts

Email Campaign Optimization

Protect your sending domain with lists that hold bounce under 5%, so the messages you send actually land.

Improve deliverability

Ideal Customer Profiling

Upload closed-won accounts and see the traits they share, including tech stack, payment provider, size and region.

Define your ICP

Technographic Data

Target companies by ecommerce platform, cloud provider, payment processor and more.

Target by tech stack

B2B Intent Analysis

Reach companies while they're hiring, switching vendors or changing technology.

Catch buying signals

Lookalike Company Targeting

Generate hundreds of companies ranked by similarity to your best customers.

Clone your best customers

Account Based Marketing

Build buying committees with verified contacts across every decision maker.

Build your account list

Market Segmentation

Prioritise the UK market using firmographics, technology and trading behaviour.

Segment your market

Go-To-Market Strategy

Build GTM plans using live company data instead of assumptions.

Build your GTM plan

Company Data API

Integrate company, contact and technology data directly into your systems.

Read the API docs

Frequently asked
questions

1How much does a B2B intent data provider cost?
Third-party intent typically runs as an annual data feed in the tens of thousands, priced by topic count and account volume. Few providers publish rates. Work out cost per opportunity created rather than per signal received.
2What is a surge score and how is it calculated?
A surge score compares a company's current content consumption on a topic against its own historical baseline, not against other companies. It flags unusual interest rather than high interest, which is why small firms can surge loudly.
3Why does our intent data show accounts that never convert?
Because content consumption includes students, competitors, analysts and job seekers. Topic intent cannot distinguish a buyer from a researcher, which is why most teams pair it with a second signal before allocating rep time.
4Should we buy intent data or build first-party signals first?
First-party first, in most cases. Your own website, product usage and email engagement are free, unambiguous and already yours. Buy third-party intent when you have exhausted what you can already see.
5How do you avoid creeping out prospects with intent data?
Never reference the signal directly. Nobody wants to hear that you know they were reading about your category. Use the signal to decide timing, then open with something publicly observable about their business.
6What's the difference between intent data and predictive scoring?
Intent data is an input. Predictive scoring is a model that weighs multiple inputs, including intent, firmographics and stack, to rank accounts. Buying intent data without a scoring approach usually produces an unread report.
7How many accounts should intent data surface each week?
Enough for your reps to work properly. If a signal fires on hundreds of accounts weekly, the threshold is too loose to be actionable. Tighten it until the list matches genuine outreach capacity.
8Can intent data work without an ABM programme?
Yes, though it helps less. Intent is most valuable when you already have a defined account list to prioritise. Without one, signals arrive with no context about whether the company was ever a fit.
9Does intent data replace outbound prospecting?
No. It changes the order of the list rather than removing the work. Reps still need to research, reach and qualify. What changes is which forty accounts they start with this week.
10What happens when a competitor also buys the same intent data?
You both see the same surge, often in the same week. That is the structural weakness of co-op intent, and it is why observed signals unique to a provider tend to hold their edge longer.
11How do you measure whether intent data worked?
Compare conversion rates on signal-sourced accounts against your baseline over at least two quarters. Track opportunities created rather than meetings booked, since intent tends to improve conversation quality more than volume.
12Can intent data identify individual buyers?
Rarely, and where it can there are consent implications. Most third-party intent reports at company level by design. Reaching a named person requires a separate contact source alongside the signal.
13How do you choose a B2B intent data provider?
Often not at enterprise pricing. With a handful of reps, better targeting and observed signals usually deliver more per pound than a topic intent subscription designed for large ABM programmes.

Stop scoring interest. Start tracking decisions.

See which companies in your market changed vendor, platform or provider this quarter, and who to speak to inside them.

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