Account based marketing lead generation data needs depth, not a longer list
Most account based marketing data gets the target list right and the account depth wrong. You have the hundred companies. What you do not have is the group of people inside each one who decide together.
TAMI maps the buying committee inside your named accounts: who sits in which function, at what seniority, with verified emails and direct dials. You also get what each company runs, so the message can reference something real.
36m UK contacts across 1.6m UK companies. Coverage visible per account.
No card needed. Upload ten target accounts and see how deep our coverage runs.
One contact per account is not account coverage.
B2B purchases of any size are decided by a group rather than a person, spanning the function that will use the product, the one that will integrate it, and the one that signs. Reaching one of them is a conversation, not a campaign.
What is account based marketing?
Account based marketing is treating individual companies as markets in their own right. Instead of generating leads and sorting them afterwards, you select the accounts worth winning first, then coordinate marketing and sales around each one until they buy or you disqualify them.
The data requirement is where most programmes struggle. Lead generation data is measured on volume. Account based marketing lead generation data is measured on depth: how completely you can map the people inside one company, across every function involved. A hundred accounts with one contact each is a list. A hundred with the committee mapped is a programme.
Why ABM programmes stall after the account list
Three failures, and none of them are about choosing the wrong accounts.
One contact per account
Coverage stops at the person who was easiest to find, usually whoever completed a form. The other decision-makers are never identified, so the account never really enters the programme.
Wrong functions mapped
Marketing reaches marketing, and nobody reaches the finance or technical stakeholders who can stop the deal. Depth without breadth across functions produces the same blind spot.
Nothing to personalise with
Account based messaging that only knows a company's name and sector reads like segment marketing with a logo dropped in.
Map the committee, not the contact. TAMI shows how many decision-makers it holds inside each named account, across which functions, before you commit to the programme.
THE ACCOUNT IS NOT THE UNIT. THE COMMITTEE IS
You are not selling to a company. You are selling to a group of people who have to agree.
That changes what an account plan can look like. Different messages for the team that will use the product and the team that has to integrate it, sequenced because you know who each of them is.
Upload ten target accounts and see how many decision-makers we hold in each. Free.
WHAT OUR CLIENTS THINK OF TAMI
Who sits on the committee in your market?
Six verticals our customers run ABM programmes in, and the functions that decide.
-
Payments and fintech
Payments, finance, risk and engineering, with processor context attached.
Explore payments → -
eCommerce
Ecommerce, marketing, operations and fulfilment leads.
Explore eCommerce → -
SaaS and tech
Product, engineering, RevOps and the budget holder above them.
Explore SaaS → -
Logistics
Operations, commercial and IT, mapped against carrier relationships.
Explore logistics → -
Manufacturing
Supply chain, production, IT and finance.
Explore manufacturing → -
Retail
Buying, ecommerce, store operations and finance.
Explore retail →
Our European patent for merchant detection means account records carry the payment, checkout and fulfilment detail that makes account-level personalisation specific rather than generic.
Three questions to ask before an ABM programme starts
One
How many decision-makers do we hold inside each target account, right now?
Two
Which functions are missing, and which of those can block a deal?
Three
What do we know about each account that we could not have said about any account?
Not a target list. A mapped account.
Every answer comes back as coverage depth per account, function and seniority mapping, and verified contacts you can work.
What TAMI adds to a target account
The account list is the easy part. This is what makes it workable.
Committee mapping
Every decision-maker held inside the account, by function and seniority.
Verified contact detail
Emails checked at inbox level and direct dials, not switchboard numbers.
Coverage visibility
How many contacts sit in each account, visible before you export.
Technology and payments context
What the account runs, processes payments through and ships with.
Firmographic detail
Size band, revenue band, region and verified trading status.
Change alerts
Job moves and departures flagged, so account plans survive reorganisations.
Combine any of them.
Combine committee depth with stack context and the message can reference something the account would recognise about itself.
WE ARE THE DATA UNDER THE PROGRAMME, NOT THE PLATFORM
TAMI does not run advertising, orchestrate journeys or execute campaigns. ABM platforms do that well and we work alongside them. What we supply is the layer they depend on: the accounts, the committee inside each one, verified contact detail and the operational context that makes account-level messaging specific. Fields are also available through our data enrichment API.
458M+
CONTACTS
REAL TIME
REFRESH
What comes back on a mapped account
We don't hand you a company name and a domain. Six things arrive per account.
- The committee Named decision-makers across every function we hold inside that business.
- Seniority mapping Who sits where, so sequencing can reflect who influences whom.
- Verified contact routes Inbox-checked emails and direct dials for each person on the list.
- The account's stack Platform, payment providers, carriers and tools, for personalisation that lands.
- Gaps made visible Which functions we cannot cover, stated rather than hidden.
- CRM delivery Synced and deduplicated against records you already hold.
Is ABM contact data GDPR compliant?
It can be, with documented sourcing. Named contacts are personal data under UK GDPR, so you need a lawful basis, source transparency and working suppression. PECR's email rule excludes corporate subscribers, though sole traders and some partnerships count as individuals. TAMI sources directly, so provenance stays traceable.
How TAMI fits alongside ABM platforms
Two platforms UK teams evaluate alongside us, and what each does best.
| Demandbase | Terminus | TAMI | |
|---|---|---|---|
| Runs advertising and orchestration | Yes | Yes | Pairs with yours |
| Supplies the account list | Partly | No | Yes |
| Maps the buying committee | Via add-on | No | Yes |
| Verified emails and direct dials | Add-on | No | Yes |
| Payments and carrier context | No | No | Patented |
| Verified trading status | No | No | Yes |
| Coverage depth visible before purchase | No | No | Yes |
| Commitment required | Annual, enterprise | Annual | None |
| Free tier to test the data | No | No | Yes |
How to run account based marketing properly, in six steps
Select fewer accounts than feels comfortable
Depth costs effort. A programme spread across three hundred accounts becomes segment marketing with account language on top.
Map the committee before the campaign
Identify every function involved in the decision, then check how many of those people you can actually reach. TAMI shows that depth per account before you commit.
Name the gaps
An account where you hold three of six functions is a partially covered account. Knowing which side is missing decides where the effort goes.
Personalise on something observable
The account's platform, processor or fulfilment arrangement gives you something specific to reference, which is what separates ABM from segment marketing.
Sequence across the committee
Different functions need different messages in a sensible order. That is only possible when you know who occupies each one.
Watch for movement
Reorganisations and departures break account plans quietly. Change alerts mean a mapped account stays mapped.
ABM is measured on account penetration, not on account count. A hundred accounts with one contact each is a list with a strategy written on top of it.
WHAT TEAMS DO WITH IT
Build audiences that cover the whole committee- Personalise on what the account actually
- Size coverage before committing programme budget
- Suppress accounts already in late-stage pipeline
- Refresh account data as people move
- Reach every stakeholder, not just the champion
- See who influences whom inside an account
- Open with something specific to that business
- Get alerted when a contact leaves
- Work accounts with the committee already mapped
Account coverage decides whether ABM works. Check yours before the programme starts.
WHEN THE ACCOUNT LIST RUNS OUT
ABM programmes eventually exhaust their target list, and the next hundred accounts have to come from somewhere.
- TAMI matches your best accounts against the wider market and returns companies that resemble them, with the committee already mapped.
- Stripe, United States Postal Service, Trustpilot and DHL use TAMI to reach the right people inside the right companies.
NO CUSTOM DEVS. JUST PLUG IN
With TAMI, building a verified UK contact list takes minutes. Setup is instant. Data starts flowing straight away. Here's what TAMI integrates with:
QUALIFY A COMPANY WITHOUT LEAVING THE TAB
Pull verified contacts, tech stack, payment providers and merchant data from any company site or social profile while you're already looking at it. Export straight to your CRM.
- Website
- Facebook
- Twitter
Send us your target account list and we'll tell you how many decision-makers we hold inside each one, and which functions are missing.
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Every solution runs on the same UK dataset. Pick the problem you're solving today.
Frequently asked
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Stop running ABM on one contact per account
Upload your target list, see how deep the coverage runs, and find out which functions you are missing.
