Build the right market entry strategy with reliable market expansion data in the UK

Every market entry strategy comes down to one question: which region to target first, with what budget and what team? TAMI can help you answer that, with the most reliable market expansion data in the UK, down to the companies you could actually sell to.

We read live company websites across the UK, Europe and North America and classify every business by what it sells, runs and ships. Candidate markets come back as company counts you can compare directly, with contacts attached.

108m EU contacts. 268m across North America. Every market counted the same way.

No card needed. Count two candidate markets before you commit to either.

You cannot sell to a market size.

A report telling you a market is worth £4 billion does not tell you how many businesses in it match your product, who they buy from now, or who to call in the first quarter. That gap is where entry plans stall.

What is a market entry strategy?

A market entry strategy is the plan for how a business enters a new market: which market to enter, how to serve it, and what it will take to win share. The mode matters, whether that is direct sales, a partner or reseller network, acquisition or a local entity, and each carries different cost, speed and control.

Most of the work goes into choosing between candidate markets, and that is where the data usually fails. Market expansion data tends to arrive as macro statistics: sector value, growth rate, competitive intensity. Useful for a board paper, useless for a rep. A strategy only becomes executable when it names the companies you intend to sell to.

Why entry plans stall after approval

Three failures, and all of them appear after the budget is signed off.

Sized differently

Two reports from different firms, years and definitions cannot be compared. TAMI counts every market from one dataset, so the numbers were produced by identical logic.

Nobody counted the slice

A sector worth billions may hold very few businesses that match your product. TAMI counts the companies that fit rather than the value of the category around them.

No named buyers

A plan approved on macro numbers reaches the sales team without a single account. TAMI returns the companies behind the count, with verified contacts attached.

Compare candidate markets on the same basis.

Compare candidate markets on the same basis, count the companies that actually fit, and hand over the list. Our market expansion data for the UK region can help.

BUILT FOR ENTRY DECISIONS

TWO MARKETS, ONE METHOD, ONE DECISION

Comparing two reports written by different people in different years is not analysis.

TAMI analyzes market expansion data in the UK with the same dataset, classified the same way, so the numbers you compare were produced by identical logic.

That turns a judgement call into arithmetic. You see which market holds more companies matching your profile, which is more crowded, and which has the infrastructure your product assumes.

Count two candidate markets side by side, on the same basis. The count is free, and our market data is reliable. 

FEEDBACK

WHAT OUR CLIENTS THINK OF TAMI AI

  • With TAMI, we can find valuable insights into target companies fast and accurately. It's a great tool for sales teams looking to increase their revenue.
    Foteini T
    Sales Manager
  • Our company already has a big market share in the domain of online payments and we couldn't find new leads using the existing tools. With TAMI, within two days, I found more than 40 new leads from companies I'd never heard of before. A real eye-opener!
    Chun Kay T
    Sales Lead
  • One of the best tools for qualifying and identifying companies that aren't found in other databases. Excellent for cross referencing with other tools. Strong tech information too.
    Ariana J
    Account Development Representative
  • TAMI gives us access to rich customer data, verified and reliable, to maximise the chance of successfully reaching our target customers. Our teams like the prebuilt integrations with major CRM platforms and the excellent support we receive from the TAMI team. [TAMI is] an essential tool in our email marketing campaigns.
    Ben J
    CCO
  • We’ve had an excellent experience with TAMI as our go-to lead source for all eCommerce merchant leads. The UI is very intuitive and it's easy to download leads segmented by vertical market, geography, revenue, etc.
    Tim H
    CEO

In what niches can you find market expansion data?

We source data for many verticals our customers enter, and the signals that decide whether a market is ready.

Our European patent for merchant detection makes payment, checkout and corridor data comparable across borders. One Fortune 500 client used it to enter the payments market and reach a top five position within three years.

Three questions to answer before you enter

One

How many companies in each candidate market match our ICP, counted identically?

Two

Who already serves them, and how much of the market do those incumbents hold?

Three

Does this market have the payment, platform and shipping infrastructure our product assumes?

Not a country report. A list you can act on.

Every answer comes back as a count per market, a segmentation and an exportable company list with verified contacts.

What decides whether a market is worth entering

Sector value tells you the prize. These tell you whether you can win any of it.

Companies matching your ICP

The real addressable count, not a percentage of a headline figure.

Incumbent presence

Which vendors already serve those companies, and how deeply.

Technology readiness

Whether the market runs the platforms and systems your product assumes.

Payment infrastructure

Processors, methods and currencies in use, which decides whether you can transact.

Trade corridors

Who ships where, showing existing commercial links between markets.

Direction of travel

New entrants, migrations and adoption shifts over recent quarters.

Combine any of them.

Compare two markets on identical criteria, then export the companies behind the better number.

TAMI AI

WE COUNT COMPANIES. REPORTS COUNT MARKETS

A market report tells you a sector is worth billions and growing at a percentage a year. Neither number can be sold to. TAMI reads live company websites in each market and classifies every business by what it actually does, so the comparison runs down to the accounts your team would work in week one.

CRM CONTACT ALERTS

What comes back when you assess a market with TAMI

Our market expansion data doesn’t just include a country report with a forecast in it. Here are six things you get, all comparable across markets.

  • Company count per market How many businesses match your profile in each candidate market.
  • Like-for-like comparison Every market counted from the same dataset with the same classification logic.
  • Incumbent mapping Which vendors and platforms already hold those companies.
  • Infrastructure profile Payment providers, platforms and carriers in use across the market.
  • The company list Every matching business, exportable with verified contacts attached.
  • A repeatable definition Saved criteria you rerun in six months to see how the market moved.

Where does TAMI's UK market expansion data come from?

From the open web, read directly. We don't resell databases or licence third-party panels. Company records are built by crawling live websites and classifying each business with AI, then matched to verified contacts. All UK and EU data carries documented lawful basis and managed suppression.

UK GDPR PECR ICO Registered FSQS Registered

How TAMI compares on market expansion data

Two platforms UK teams evaluate alongside us, and what each does best.

Euromonitor Statista TAMI
Unit of analysis The market The statistic The company
Named companies returned Brand shares only No Yes
Verified contacts included No No Yes
Technology and platform detection No No Yes
Payments and BNPL by market No No Patented
Trade corridor data No No Yes
Exportable target list No No Yes
Refresh Research cycle Source-dependent Continuous
Free tier No Yes Yes

How to choose a market to enter, in six steps

1

Shortlist on relevance, not on size

Start with markets where your product already fits rather than the largest available. TAMI shows which markets run the platforms and payment infrastructure your product assumes, before you commit to any of them.

2

Count each candidate identically

Apply one ICP definition across every market on your list. Because every company is classified from its live website using the same logic everywhere, counts from Berlin and Rotterdam are genuinely comparable.

3

Check who is already there

Vendor detection shows how much of each market an incumbent holds, so you can tell an open market from a displacement fight. Detected presence beats reported share every time.

4

Look for existing trade links

Corridor data reveals which markets already trade with your home market, and shorter sales cycles tend to follow existing commercial ties. TAMI detects carriers and destinations per company.

5

Pick the entry mode against the count

Four hundred matching companies suits direct sales. Forty thousand needs partners or channel. Run the count first and let it decide the mode, rather than deciding the mode and hoping.

6

Leave with the list

Export the companies behind the number with verified contacts attached. That is the step that turns an approved plan into a working territory, and it is the one most entry projects skip.

Entry decisions are made in a boardroom and won in a territory. The bridge between them is a list of companies, and most plans never build it.

SMARTER EXPANSION

WHAT TEAMS DO WITH IT

TAMI FOR STRATEGY
  • Compare candidate markets on identical criteria
  • Size the addressable slice, not the headline sector
  • Measure incumbent presence before committing
  • Test infrastructure readiness per market
  • Recount after two quarters to check the thesis
TAMI FOR COMMERCIAL
  • Hand sales the accounts behind the decision
  • Prioritise markets with existing trade links
  • Choose entry mode against real company counts
  • Build the first territory before hiring into it
  • Reach decision-makers from day one

Every quarter spent researching a new market is a quarter not selling in it. Count two candidates today.

FOLLOW THE TRADE

THE EASIEST MARKET TO ENTER IS OFTEN THE ONE ALREADY BUYING

Businesses that already ship into a market have solved the logistics, tax and payment questions you are about to face.

  • TAMI detects carriers, corridors and currencies from live company sites, so you can see which markets your target sector already trades with before choosing where to go.
  • Stripe, United States Postal Service, Trustpilot and DHL use TAMI to understand where their markets sit.

NO CUSTOM DEVS. JUST PLUG IN

With TAMI, building a verified UK contact list takes minutes. Setup is instant. Data starts flowing straight away. Here's what TAMI integrates with:

FIND MORE LEADS

QUALIFY A COMPANY WITHOUT LEAVING THE TAB

Pull verified contacts, tech stack, payment providers and merchant data from any company site or social profile while you're already looking at it. Export straight to your CRM.

  • Website
  • Facebook
  • Twitter
You can even view & export this data straight into your CRM.

Send us your segment definition and we'll tell you how many UK companies match it, and how many are showing activity this month.

Explore more solutions

Every solution runs on the same UK dataset. Pick the problem you're solving today.

Demand Generation

Build segments tight enough to justify the message, then feed clean lists into email, paid and LinkedIn campaigns.

Fuel your campaigns

B2B Lead Generation

Find UK companies matching your ICP, get verified decision-maker contacts, and push them into your CRM ready to work.

Size your market

B2B Market Intelligence Analysis

Size any UK market by industry, technology, revenue band or region before you commit budget or headcount to it.

Size your market

Customer & Competitor Analysis

See which companies use your competitors, then build switch campaigns around the accounts already paying someone else.

Find competitor customers

Sales Territory Planning

Split the UK market into balanced patches by region, sector and account density, so no rep gets a dead territory.

Plan your patches

CRM Data Enrichment

Fill the gaps in records you already own, flag job moves as they happen, and clear out dead leads automatically.

Clean your CRM

B2B Contact Database

Verified emails and direct dials across 36m UK contacts, checked at inbox level and refreshed continuously.

Search contacts

Email Campaign Optimization

Protect your sending domain with lists that hold bounce under 5%, so the messages you send actually land.

Improve deliverability

Ideal Customer Profiling

Upload closed-won accounts and see the traits they share, including tech stack, payment provider, size and region.

Define your ICP

Technographic Data

Target companies by ecommerce platform, cloud provider, payment processor and more.

Coming soon

B2B Intent Analysis

Reach companies while they're hiring, switching vendors or changing technology.

Coming soon

Lookalike Company Targeting

Generate hundreds of companies ranked by similarity to your best customers.

Coming soon

Account Based Marketing

Build buying committees with verified contacts across every decision maker.

Coming soon

Market Segmentation

Prioritise the UK market using firmographics, technology and trading behaviour.

Coming soon

Go-To-Market Strategy

Build GTM plans using live company data instead of assumptions.

Coming soon

Company Data API

Integrate company, contact and technology data directly into your systems.

Coming soon

Frequently asked
questions

1How long does a market entry strategy take to execute?
Assessment should take weeks, not months. Execution runs twelve to twenty-four months before a new market contributes meaningfully. Most of the delay sits in research that could have finished before approval.
2What is the Ansoff matrix and does it help with market entry?
It maps growth into four options: market penetration, market development, product development and diversification. Market entry sits under market development. Useful for framing the conversation, but it tells you nothing about which specific market to pick.
3Should we enter a new country or a new vertical first?
Verticals are usually cheaper. A new sector in a market you already understand avoids legal entities, tax registration and local hiring, while reusing your existing commercial relationships and language.
4What are the biggest hidden costs of entering a new market?
Local entity setup, tax registration, payment infrastructure, translated collateral and the year of rep ramp before quota. Data costs are trivial by comparison, which is why skipping the research to save money rarely pays.
5Do we need a local entity to sell into Europe?
Not always. Many B2B companies sell cross-border from the UK before incorporating locally. The trigger is usually tax, payment processing or customers requiring a local contracting party rather than a legal requirement to trade.
6How do you validate a market before committing budget?
Count the companies that match your ICP, check whether incumbents already serve them, and confirm the market runs the infrastructure your product needs. If any of the three fails, the sector value is irrelevant.
7What market expansion data do you need for a board paper?
Addressable company counts per market, incumbent presence, growth signals and infrastructure readiness, all counted the same way. Boards reject entry cases on comparability, not on ambition, so identical method matters more than impressive numbers.
8Is market entry harder for B2B than B2C?
Different rather than harder. B2B markets are smaller and countable, so precision is achievable in a way consumer sizing rarely allows. The constraint is reach, since you need named companies and contactable decision-makers rather than audience share.
9What is the difference between market entry and market development?
Market development means selling existing products to new segments, which includes new geographies. Market entry is the narrower question of how you actually arrive: direct, partner, licence or acquisition, and at what pace.
10Can market expansion data UK companies buy cover EU markets too?
It should. UK-focused providers often thin out across the Channel. Check EU-specific coverage before buying, since a market entry strategy built on strong UK data and weak European data compares the two unfairly.
11How do you pick between a partner and direct sales in a new market?
Count the addressable companies. A few hundred justifies direct reps. Tens of thousands needs channel. Partners also make sense where local language, regulation or relationships matter more than product knowledge.
12How many markets should we enter at once?
One, in most cases. Sequential entry lets you apply what the first market taught you. Simultaneous entry splits attention and usually means neither market gets the focus it needed.
13How do you measure whether market entry worked?
Track pipeline coverage against the addressable count you started with, not against revenue alone. If you are reaching a small fraction of the companies you identified, the problem is execution rather than market choice.

Stop entering markets you have only read about

Count the companies in every candidate market, compare them on identical criteria, and leave with the list.